Global buys majority stake in Gary Neville's YouTube group The Overlap

Global Media Giant Scoops Up Majority Stake in Gary Neville's YouTube Empire as Streaming Continues to Dominate Sports Broadcasting.

In a significant deal that highlights the growing influence of streaming platforms on sports broadcasting, Global has acquired a majority stake in The Overlap, a popular YouTube channel co-founded by former Manchester United defender and TV personality Gary Neville. The move marks another major coup for Global, which already owns prominent commercial radio stations such as LBC.

Under the terms of the deal, Global will provide strategic support to help expand The Overlap into a "multi-format sports media network" that will tap into the vast audience appetite for sports content on YouTube. As part of this plan, Neville and his co-founders Scott Melvin, Jamie Carragher, Jill Scott, Roy Keane, and Ian Wright will work together to create a more extensive portfolio of shows, podcasts, and live broadcasts.

The Overlap has proven to be a major success story since its launch in 2021, boasting over 38 million monthly viewers on YouTube. Its flagship show "Stick to Football" consistently attracts large audiences, with Neville and his fellow pundits offering in-depth analysis of football news and events.

Gary Neville's involvement in the platform is not new, having co-founded sports entertainment production company Buzz 16 in 2017. His expertise as a former professional athlete has undoubtedly helped shape The Overlap's content strategy and resonate with its target audience.

The acquisition by Global demonstrates the rapid evolution of traditional broadcasters to keep pace with the rising influence of streaming platforms like YouTube. With a strong lineup of sports pundits, including some who previously worked for mainstream channels such as Sky Sports, The Overlap has established itself as a force to be reckoned with in the world of sports media.

With Global's backing, The Overlap aims to become a leading football and sports media platform that will expand into new areas, including cricket, rugby, and even US-based content. This ambitious plan has garnered significant attention from industry observers who see the potential for a future where streaming platforms such as YouTube continue to drive change in sports broadcasting.

As part of this strategic investment, Neville remains co-chair of The Overlap, while Scott Melvin takes over as CEO. With Global's resources and support, Neville believes that The Overlap will achieve its goal of becoming "a world-leading football and sports media platform."

lol what's next gonna be them taking over the whole football league?! global just bought into Gary's youtube thingy and now they're all like "oh we wanna make a multi-format sports network" guess that means more soccer analysis and less actual sports? anyway, it's pretty cool to see gary Neville getting his due props for being all successful in the sports media space

omg I'm so hyped for Gary Neville's YouTube empire getting a major boost ! it's crazy to think about how far he's come since co-founding Buzz 16 in 2017 . The Overlap has been killing it with over 38 million monthly viewers, and now with Global's backing, they're going to take it to the next level . I love that they're expanding into new areas like cricket and rugby - can't wait to see what's in store for us fans!

the streaming game is getting bigger i think it's awesome how gary neville and his crew are taking the over lap to a whole new level with global on board, they're gonna smash it outta the park ️ 38 million monthly viewers is insane, but with more shows, podcasts, and live broadcasts coming up, i think we'll see that number skyrocket also gotta love how neville's expertise as a pro athlete is bringing in some fresh perspectives this acquisition just proves that traditional broadcasters are getting with the times

streaming services are taking over the sports broadcasting game and i think it's actually a good thing? more platforms like overlap mean there's gonna be way more content to choose from so everyone can find their perfect fit. gotta love gary neville's expertise as a former pro athlete bringing that football know-how to the table

I'm not sure about this one . I mean, don't get me wrong, Gary Neville's a legend and all that, but have we reached peak sports broadcasting yet? A global media giant swooping in to buy out his YouTube empire just seems like another way for them to control the narrative and dictate what we watch. And what's with this 'multi-format sports media network' nonsense? Sounds like a fancy way of saying they're going to make us pay more for less content . Can't we just stick to watching our fave players and teams compete without all the extra fluff?

The more I think about it, the more I'm convinced that streaming platforms like YouTube are where it's at for sports broadcasting . I mean, traditional TV just can't compete with the flexibility and engagement that comes with online content. The Overlap has already proven itself to be a huge hit on YouTube, and now Global's backing is going to take it to the next level . It'll be interesting to see how they expand into other areas like cricket and rugby – there's definitely an appetite for sports content out there . Neville's expertise as a former pro athlete has been key to The Overlap's success, and I think Global's investment is going to help him achieve his vision of creating a global sports media platform .

I'm loving how the traditional TV sports broadcasting is getting a major boost from these streaming platforms! It's like, they're finally catching up with the game . Gary Neville's The Overlap has been crushing it on YouTube, and now Global's backing them up will take their content to the next level . I'm intrigued by this multi-format sports media network thingy - sounds like it'll be a wild ride! Can't wait to see what new shows, podcasts, and live broadcasts they've got lined up

This is just getting out of hand... a global media giant swooping in to take control of Gary Neville's YouTube empire? It's like they're trying to monopolize all the good stuff on YouTube. I mean, what happens when they start pushing Neville's views on football that don't align with their own interests?

I mean, can you believe it? Gary Neville's YouTube empire just got scooped up by a global media giant ! I guess that's what happens when you're a former pro athlete with a great hairline . But seriously, it's no surprise that Global wanted to get in on the action – streaming platforms are where it's at, and The Overlap is killing it with over 38 million monthly viewers . I wonder if they'll start doing podcasts about the best ways to eat a plate of fish and chips while watching football ... just kidding, kind of!

Just thinkin', if more content creators like Gary Neville are gettin' picked up by big companies, it's gonna be all about the streaming platforms now . It's like, traditional broadcasting is just tryna adapt to the times, you feel? Global's got a good team behind 'em, so I'm hopin' The Overlap will keep pushin' the boundaries of what's possible with sports media

man i remember when youtube was still a relatively new thing and you could get millions of views on a single video lol these streaming platforms are taking over the sports broadcasting game like crazy, it's wild to see big names like gary nevillles making a killing off his expertise . the overlap has been doing great since its launch in 2021 and now with global's backing they're gonna take it to the next level can't wait to see what new formats and content they'll come up with, maybe even some cricket coverage ?

just heard about this and I'm bloody shocked! Gary Neville's been killing it with The Overlap since 2021 and now Global is swooping in with a majority stake? that's some serious clout for the lad. I reckon this is gonna take The Overlap to a whole new level, but what does this mean for traditional sports broadcasting? are we gonna lose more of these smaller, niche channels? I hope not, 'cause I love watching Scott Melvin and Jamie Carragher go at it on "Stick to Football"

I'm loving how the traditional broadcasters are finally jumping on the streaming bandwagon It makes total sense for Global to acquire a stake in The Overlap, especially with Gary Neville's expertise and massive following behind him. I mean, 38 million monthly viewers on YouTube is no joke! And now, with Global's backing, they're aiming big - cricket, rugby, US-based content? That's some ambitious stuff . I think it's safe to say that The Overlap is about to become a household name in the world of sports media. One thing I'm curious to see is how this acquisition will impact their content strategy and whether they'll start to shift away from traditional linear broadcasting. Either way, I'm excited to see where this new partnership takes them!

OMG, what a sick move by Global! I mean, Gary Neville's YouTube empire was already killing it, but now they're gonna take it to the next level . With Global's support, The Overlap is gonna dominate the sports media landscape even more. I'm hyped for the new content, podcasts, and live broadcasts. It's awesome that Neville and his squad are staying on board to create an epic portfolio of shows . Can't wait to see what they come up with next!

man I remember when youtube was still just a young kid, like 2008 or something my cousin had a channel back then and it didn't even have ads lol now look at how much content is out there and how big the sports channels are! Gary Neville's YouTube empire is crazy to think about, he's one of those legends that made Manchester United famous in England back in the day . I'm not sure what to make of Global taking over but I guess it's good for The Overlap to get more resources and support to keep pushing out content. Can you believe we're living in a world where streaming platforms are changing the game for sports broadcasting? it feels like just yesterday we were watching matches on TV with no commentary or analysis, now it's all about the pundits and the stats