OpenAI's Plan to Display Ads in ChatGPT Sparks Concerns Over User Trust and Ad Safety.
In a move that has surprised even its closest competitors, OpenAI announced last month that it will introduce ads in some plans of its popular chatbot platform, ChatGPT. The decision has raised concerns among experts about the potential impact on user trust and ad safety.
While advertising remains a lucrative revenue stream for many online businesses, critics argue that introducing ads into AI-powered platforms like ChatGPT can undermine the user experience and erode trust in these tools. Gilad Bechar, co-founder and CEO of Moburst, a growth marketing agency used by Google, warned that if an ad does not feel relevant or valuable to the conversation, it doesn't belong.
OpenAI maintains that ads will not influence ChatGPT's answers, but critics argue that separating advertising from AI outputs may prove difficult in practice. Miranda Bogen, director of the AI Governance Lab at the nonpartisan think tank Center for Democracy and Technology (CDT), said, "OpenAI is starting down a risky path... Business models based on targeted advertising put really dangerous incentives in place when it comes to user privacy."
The introduction of ads into ChatGPT has also raised concerns among women, who make up more than half of the platform's users. Research from the Oxford Internet Institute suggests that women are more likely to recognize AI's societal risks and inequities, making them particularly skeptical about advertising on platforms they use for entertainment.
Google, meanwhile, is pursuing its own commercial strategy, with a shopping feature in Gemini that allows users to buy items directly inside the app. However, this move raises questions about bias and conflicts of interest, highlighting the need for more transparency and accountability in AI-powered ad delivery.
As AI companies continue to explore new revenue streams, concerns over user trust, ad safety, and digital equity are growing. With billions being burned on computing power, ads are becoming an increasingly attractive option β but at what cost?
In a move that has surprised even its closest competitors, OpenAI announced last month that it will introduce ads in some plans of its popular chatbot platform, ChatGPT. The decision has raised concerns among experts about the potential impact on user trust and ad safety.
While advertising remains a lucrative revenue stream for many online businesses, critics argue that introducing ads into AI-powered platforms like ChatGPT can undermine the user experience and erode trust in these tools. Gilad Bechar, co-founder and CEO of Moburst, a growth marketing agency used by Google, warned that if an ad does not feel relevant or valuable to the conversation, it doesn't belong.
OpenAI maintains that ads will not influence ChatGPT's answers, but critics argue that separating advertising from AI outputs may prove difficult in practice. Miranda Bogen, director of the AI Governance Lab at the nonpartisan think tank Center for Democracy and Technology (CDT), said, "OpenAI is starting down a risky path... Business models based on targeted advertising put really dangerous incentives in place when it comes to user privacy."
The introduction of ads into ChatGPT has also raised concerns among women, who make up more than half of the platform's users. Research from the Oxford Internet Institute suggests that women are more likely to recognize AI's societal risks and inequities, making them particularly skeptical about advertising on platforms they use for entertainment.
Google, meanwhile, is pursuing its own commercial strategy, with a shopping feature in Gemini that allows users to buy items directly inside the app. However, this move raises questions about bias and conflicts of interest, highlighting the need for more transparency and accountability in AI-powered ad delivery.
As AI companies continue to explore new revenue streams, concerns over user trust, ad safety, and digital equity are growing. With billions being burned on computing power, ads are becoming an increasingly attractive option β but at what cost?