Asus, a major player in the smartphone market, has confirmed that its smartphone business will be put on indefinite hold. The company's chairman, Jonney Shih, announced during a recent event in Taiwan that Asus would no longer release new mobile phone models, citing the fact that the industry has become increasingly saturated and that consumers are now holding onto their devices for longer periods of time.
Instead, Asus plans to focus its efforts on developing AI products such as robots and smart glasses. This strategic shift comes after a year where the company saw a 26.1% increase in revenue, primarily due to the growth of its AI server business. Shih emphasized that while the smartphone market may not be viable for Asus, other parts of the company's business can continue to thrive.
The news comes as no surprise to many, as Asus has been gradually scaling back its phone release schedule over the years. The ROG Phone line, which was once a prominent player in the gaming phone niche, has seen sales decline significantly. With prices starting at $1,200 for the latest model, it appears that the market segment for high-end gaming phones is dwindling.
Shih's comments also highlight the challenges faced by traditional smartphone manufacturers in recent years. The rise of Chinese OEMs such as Vivo and Xiaomi has made it increasingly difficult for niche players to compete. Furthermore, with consumers holding onto their devices for longer periods, the need for frequent updates and new models has decreased, making it even more challenging for companies like Asus to maintain a profitable presence in the market.
While this news may come as a disappointment to some fans of Asus's smartphones, the company's decision to focus on AI products is seen as a savvy move. By leveraging its expertise in this area, Asus can potentially tap into emerging markets and technologies that are expected to drive growth in the coming years.
Instead, Asus plans to focus its efforts on developing AI products such as robots and smart glasses. This strategic shift comes after a year where the company saw a 26.1% increase in revenue, primarily due to the growth of its AI server business. Shih emphasized that while the smartphone market may not be viable for Asus, other parts of the company's business can continue to thrive.
The news comes as no surprise to many, as Asus has been gradually scaling back its phone release schedule over the years. The ROG Phone line, which was once a prominent player in the gaming phone niche, has seen sales decline significantly. With prices starting at $1,200 for the latest model, it appears that the market segment for high-end gaming phones is dwindling.
Shih's comments also highlight the challenges faced by traditional smartphone manufacturers in recent years. The rise of Chinese OEMs such as Vivo and Xiaomi has made it increasingly difficult for niche players to compete. Furthermore, with consumers holding onto their devices for longer periods, the need for frequent updates and new models has decreased, making it even more challenging for companies like Asus to maintain a profitable presence in the market.
While this news may come as a disappointment to some fans of Asus's smartphones, the company's decision to focus on AI products is seen as a savvy move. By leveraging its expertise in this area, Asus can potentially tap into emerging markets and technologies that are expected to drive growth in the coming years.
I'm kinda surprised Asus is making this move, considering how big their phone game was back in the day. But at the same time, it makes total sense. We're living in a world where people are keeping their phones for ages and not upgrading as much as we thought they would. It's like, who needs a new phone every year? 
. its not like we need more phones anyway, people are holding onto their old ones for ages 
. wonder how this will affect the gaming phone market tho 
. They're not just going to sit idly by while everyone else is innovating in AI and robotics. And who knows, maybe they'll be able to carve out some niche for themselves in those areas 
. But it's definitely a risk, you know? What if the market doesn't respond the way they hope? 
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. And hey, if they can tap into emerging markets and technologies, who knows what kind of growth they'll be able to achieve? It's all about diversifying and finding new areas where you can shine 
. And hey, Asus might not be releasing new smartphones anymore, but they're still a company with amazing tech expertise... so who knows what they'll come up with next? 
. We get caught up in the latest and greatest thing, and before we know it, it's obsolete. It's like, what does it even mean for us as humans if our devices are holding onto something that's going to be outdated soon? 
. Anyway, Asus making the smart move by focusing on AI products is a great idea 
... and who knows maybe their smart glasses will be the next big thing 
.
. And who knows, maybe they'll surprise everyone and become the leaders in AI tech instead of just a footnote in phone history 
kinda surprising, but also makes sense - the market is so saturated now it's like trying to stand out with a pink elephant 
! They've been slowly phasing out their phone releases for years anyway. The gaming phone niche was already getting a bit stale, and those ROG Phones are crazy expensive 
! They can use their expertise in AI to create innovative stuff that'll drive growth in new markets 
.
It's like, we just don't need new phones as often as we used to, you know? And those gaming phones? Forget about it 
. It's not surprising though, I've seen how gamers are all about waiting for new console releases before upgrading their gaming setup 
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. But hey, it's not all bad news - Asus is making a smart move by focusing on AI products