OpenAI's foray into advertising on its popular chatbot ChatGPT has finally arrived in the US. The tech giant announced this move last Friday, marking a significant shift towards diversifying its revenue streams.
Starting soon, users of the chatbot will see advertisements displayed above or below answer boxes, rather than within the content itself. These ads are designed to be non-intrusive and will only appear when there's a relevant sponsored product or service that aligns with the user's current conversation. For instance, if a user is inquiring about health-related topics, they won't see an ad promoting a fitness supplement.
Interestingly, OpenAI's CEO Sam Altman has expressed reluctance towards introducing ads to ChatGPT, describing them as "aesthetic" rather than a compelling reason for their inclusion. However, with revenues projected at over $13 billion annually, the company believes that adding advertisements can help make its AI-powered services more accessible to everyone.
To mitigate concerns about the potential disruption of ad placement, OpenAI plans to prioritize transparency by clearly labeling why users received an ad and providing the option to learn more. The tech giant has also introduced a new subscription tier called ChatGPT Go at $8 per month, aimed at making its AI-powered services more affordable for users.
While Altman acknowledged the challenges in introducing ads without compromising the chatbot's output, OpenAI remains committed to testing ad formats and gathering user feedback. As the company continues to navigate the complexities of advertising on its platform, one thing is clear: ChatGPT is evolving to meet the changing needs of users while also exploring new revenue streams.
Starting soon, users of the chatbot will see advertisements displayed above or below answer boxes, rather than within the content itself. These ads are designed to be non-intrusive and will only appear when there's a relevant sponsored product or service that aligns with the user's current conversation. For instance, if a user is inquiring about health-related topics, they won't see an ad promoting a fitness supplement.
Interestingly, OpenAI's CEO Sam Altman has expressed reluctance towards introducing ads to ChatGPT, describing them as "aesthetic" rather than a compelling reason for their inclusion. However, with revenues projected at over $13 billion annually, the company believes that adding advertisements can help make its AI-powered services more accessible to everyone.
To mitigate concerns about the potential disruption of ad placement, OpenAI plans to prioritize transparency by clearly labeling why users received an ad and providing the option to learn more. The tech giant has also introduced a new subscription tier called ChatGPT Go at $8 per month, aimed at making its AI-powered services more affordable for users.
While Altman acknowledged the challenges in introducing ads without compromising the chatbot's output, OpenAI remains committed to testing ad formats and gathering user feedback. As the company continues to navigate the complexities of advertising on its platform, one thing is clear: ChatGPT is evolving to meet the changing needs of users while also exploring new revenue streams.