Disney is set to unveil a new feature in its streaming service that will cater to the growing trend of vertical video content, making it easier for users to consume short-form programming and clips.
In an announcement at CES, Disney's EVP of product management Erin Teague revealed plans to integrate a TikTok-like vertical video feed into the platform later this year. This feature is expected to include original short-form programming, repurposed social clips, refashioned scenes from longer-form titles or a combination of all these formats.
According to Teague, the goal is to create an app that houses "all the short-form Disney content you'd want in one unified app." Over time, users can expect the service to evolve into a dynamic feed of just what they're interested in – from sports, news, and entertainment – refreshed in real-time based on their last visit.
Disney is not the first major player to experiment with vertical video. Netflix has already been testing such content using clips from its shows and movies, and the company previously introduced a vertical video tab called "Verts" in its ESPN app last year.
With this move, Disney aims to stay competitive as the streaming wars intensify. The new feature is expected to enhance user engagement and provide an immersive viewing experience.
In an announcement at CES, Disney's EVP of product management Erin Teague revealed plans to integrate a TikTok-like vertical video feed into the platform later this year. This feature is expected to include original short-form programming, repurposed social clips, refashioned scenes from longer-form titles or a combination of all these formats.
According to Teague, the goal is to create an app that houses "all the short-form Disney content you'd want in one unified app." Over time, users can expect the service to evolve into a dynamic feed of just what they're interested in – from sports, news, and entertainment – refreshed in real-time based on their last visit.
Disney is not the first major player to experiment with vertical video. Netflix has already been testing such content using clips from its shows and movies, and the company previously introduced a vertical video tab called "Verts" in its ESPN app last year.
With this move, Disney aims to stay competitive as the streaming wars intensify. The new feature is expected to enhance user engagement and provide an immersive viewing experience.
i mean it's about time disney catches up with the times, those vertical vids are literally everywhere now... and yeah, original short-form content sounds like a solid plan, fingers crossed it'll be more than just a watered down version of tiktok 
I'm so stoked about this new update on Disney's streaming service! vertical vids are literally taking over TikTok and I think it's gonna be awesome if they can make them easily accessible in one place 
. It'd be sick to have a dynamic feed that's always changing based on what you're into - no more scrolling through endless lists of shows 
. Plus, having all the Disney content in one spot is gonna be a total game-changer for fans like me who binge-watch everything from Marvel to Star Wars 
. Can't wait to try it out and see how it plays out! 
It's gonna be sick to see Disney bringin' all that short-form content under one roof. The goal of havin' a unified app for all the cool clips is pretty genius if you ask me. And I'm hyped about how it'll evolve over time, showin' users only what they're into. Real-time updates? Yes, please! 
It's like Disney's tryna stay fresh and relevant in this streaming wars thingy. Netflix was already doin' the same thing with their Verts tab, so I guess you could say Disney's just gettin' in on the action 
. Can't wait to check it out! 
. why not just create their own style of short-form vids instead of copying tiktok? also, isnt vertical video just a fad? wont it be hard 2 make that work in a regular streaming service? and what's with the idea of having a unified app for all disney content? is that just gonna clutter up users' feeds? 
.
. I mean, can you imagine getting a dynamic feed of just what you wanna watch? Sports, news, or your latest Disney obsession - it's all gonna be there at your fingertips 
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. With vertical video becoming more popular, I think there's gotta be a way for creators to earn some cash from these short-form clips. Maybe they'll introduce ad-supported options or something?
can you imagine a disney-themed #dance challenge? 
would be so fun!! and btw, this is like super necessary for the streaming wars... gotta stay ahead of the game 
- it's all about making it easy to discover new stuff and share what you're watching with your friends. The idea that they can create this dynamic feed based on what you've watched before is just genius 
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- I'm not even saying Disney's doing it for the competition or anything, but it's all about staying ahead of the curve and giving users what they want. And let's be real, who doesn't love a good vertical video ad?