Apple has chosen Google's Gemini AI to power its next-generation Siri, a decision that has left some analysts wondering why the tech giant didn't opt for OpenAI or Anthropic instead. In an interview with Engadget, Igor Bonifacic and Devindra Hardawar explored this question and offered insights into what led Apple to partner with Google.
According to the pair, one key factor in their decision was Gemini's ability to pull context from other Google apps such as Photos and YouTube history, providing a more comprehensive understanding of users' needs. This feature is expected to enhance Siri's conversational capabilities and make it more accurate.
Another consideration may have been Apple's desire for a more incremental approach rather than jumping straight into a new AI framework like OpenAI or Anthropic, which would have required significant development resources.
Meanwhile, Meta's Reality Lab has laid off hundreds of employees in a move to refocus the company on AI hardware like its smart glasses. This shift suggests that Meta is prioritizing applications where AI can provide tangible benefits and enhance user experiences.
In other tech news, NVIDIA is reportedly considering reviving the RTX 3060 model due to the high demand for VRAM cards, while Tesla has announced plans to make its Full Self-Driving system a subscription-only service with a one-year price tag of $999.
According to the pair, one key factor in their decision was Gemini's ability to pull context from other Google apps such as Photos and YouTube history, providing a more comprehensive understanding of users' needs. This feature is expected to enhance Siri's conversational capabilities and make it more accurate.
Another consideration may have been Apple's desire for a more incremental approach rather than jumping straight into a new AI framework like OpenAI or Anthropic, which would have required significant development resources.
Meanwhile, Meta's Reality Lab has laid off hundreds of employees in a move to refocus the company on AI hardware like its smart glasses. This shift suggests that Meta is prioritizing applications where AI can provide tangible benefits and enhance user experiences.
In other tech news, NVIDIA is reportedly considering reviving the RTX 3060 model due to the high demand for VRAM cards, while Tesla has announced plans to make its Full Self-Driving system a subscription-only service with a one-year price tag of $999.