Global Media Giant Scoops Up Majority Stake in Gary Neville's YouTube Empire as Streaming Continues to Dominate Sports Broadcasting.
In a significant deal that highlights the growing influence of streaming platforms on sports broadcasting, Global has acquired a majority stake in The Overlap, a popular YouTube channel co-founded by former Manchester United defender and TV personality Gary Neville. The move marks another major coup for Global, which already owns prominent commercial radio stations such as LBC.
Under the terms of the deal, Global will provide strategic support to help expand The Overlap into a "multi-format sports media network" that will tap into the vast audience appetite for sports content on YouTube. As part of this plan, Neville and his co-founders Scott Melvin, Jamie Carragher, Jill Scott, Roy Keane, and Ian Wright will work together to create a more extensive portfolio of shows, podcasts, and live broadcasts.
The Overlap has proven to be a major success story since its launch in 2021, boasting over 38 million monthly viewers on YouTube. Its flagship show "Stick to Football" consistently attracts large audiences, with Neville and his fellow pundits offering in-depth analysis of football news and events.
Gary Neville's involvement in the platform is not new, having co-founded sports entertainment production company Buzz 16 in 2017. His expertise as a former professional athlete has undoubtedly helped shape The Overlap's content strategy and resonate with its target audience.
The acquisition by Global demonstrates the rapid evolution of traditional broadcasters to keep pace with the rising influence of streaming platforms like YouTube. With a strong lineup of sports pundits, including some who previously worked for mainstream channels such as Sky Sports, The Overlap has established itself as a force to be reckoned with in the world of sports media.
With Global's backing, The Overlap aims to become a leading football and sports media platform that will expand into new areas, including cricket, rugby, and even US-based content. This ambitious plan has garnered significant attention from industry observers who see the potential for a future where streaming platforms such as YouTube continue to drive change in sports broadcasting.
As part of this strategic investment, Neville remains co-chair of The Overlap, while Scott Melvin takes over as CEO. With Global's resources and support, Neville believes that The Overlap will achieve its goal of becoming "a world-leading football and sports media platform."
In a significant deal that highlights the growing influence of streaming platforms on sports broadcasting, Global has acquired a majority stake in The Overlap, a popular YouTube channel co-founded by former Manchester United defender and TV personality Gary Neville. The move marks another major coup for Global, which already owns prominent commercial radio stations such as LBC.
Under the terms of the deal, Global will provide strategic support to help expand The Overlap into a "multi-format sports media network" that will tap into the vast audience appetite for sports content on YouTube. As part of this plan, Neville and his co-founders Scott Melvin, Jamie Carragher, Jill Scott, Roy Keane, and Ian Wright will work together to create a more extensive portfolio of shows, podcasts, and live broadcasts.
The Overlap has proven to be a major success story since its launch in 2021, boasting over 38 million monthly viewers on YouTube. Its flagship show "Stick to Football" consistently attracts large audiences, with Neville and his fellow pundits offering in-depth analysis of football news and events.
Gary Neville's involvement in the platform is not new, having co-founded sports entertainment production company Buzz 16 in 2017. His expertise as a former professional athlete has undoubtedly helped shape The Overlap's content strategy and resonate with its target audience.
The acquisition by Global demonstrates the rapid evolution of traditional broadcasters to keep pace with the rising influence of streaming platforms like YouTube. With a strong lineup of sports pundits, including some who previously worked for mainstream channels such as Sky Sports, The Overlap has established itself as a force to be reckoned with in the world of sports media.
With Global's backing, The Overlap aims to become a leading football and sports media platform that will expand into new areas, including cricket, rugby, and even US-based content. This ambitious plan has garnered significant attention from industry observers who see the potential for a future where streaming platforms such as YouTube continue to drive change in sports broadcasting.
As part of this strategic investment, Neville remains co-chair of The Overlap, while Scott Melvin takes over as CEO. With Global's resources and support, Neville believes that The Overlap will achieve its goal of becoming "a world-leading football and sports media platform."
guess that means more soccer analysis and less actual sports? anyway, it's pretty cool to see gary Neville getting his due props for being all successful in the sports media space 
! it's crazy to think about how far he's come since co-founding Buzz 16 in 2017 
. The Overlap has been killing it with over 38 million monthly viewers, and now with Global's backing, they're going to take it to the next level 
. I love that they're expanding into new areas like cricket and rugby - can't wait to see what's in store for us fans! 
i think it's awesome how gary neville and his crew are taking the over lap to a whole new level 
️ 38 million monthly viewers is insane, but with more shows, podcasts, and live broadcasts coming up, i think we'll see that number skyrocket 
also gotta love how neville's expertise as a pro athlete is bringing in some fresh perspectives 
A global media giant swooping in to buy out his YouTube empire just seems like another way for them to control the narrative and dictate what we watch. And what's with this 'multi-format sports media network' nonsense? Sounds like a fancy way of saying they're going to make us pay more for less content 
. Can't we just stick to watching our fave players and teams compete without all the extra fluff? 
. It'll be interesting to see how they expand into other areas like cricket and rugby – there's definitely an appetite for sports content out there 
. Neville's expertise as a former pro athlete has been key to The Overlap's success, and I think Global's investment is going to help him achieve his vision of creating a global sports media platform 
.
. Gary Neville's The Overlap has been crushing it on YouTube, and now Global's backing them up will take their content to the next level 
Can't wait to see what new shows, podcasts, and live broadcasts they've got lined up 
. But seriously, it's no surprise that Global wanted to get in on the action – streaming platforms are where it's at, and The Overlap is killing it with over 38 million monthly viewers 
. I wonder if they'll start doing podcasts about the best ways to eat a plate of fish and chips while watching football 
... just kidding, kind of!
. the overlap has been doing great since its launch in 2021 and now with global's backing they're gonna take it to the next level 
?
I hope not, 'cause I love watching Scott Melvin and Jamie Carragher go at it on "Stick to Football" 
. Can't wait to see what they come up with next!
my cousin had a channel back then and it didn't even have ads lol now look at how much content is out there and how big the sports channels are! Gary Neville's YouTube empire is crazy to think about, he's one of those legends that made Manchester United famous in England back in the day