Ferrari has finally unveiled its highly anticipated electric vehicle, the Luce, with an interior designed by none other than Jony Ive's LoveFrom studio. The result is a beautifully crafted cockpit that seamlessly blends form and function.
Upon first glance, the design may appear clinical, but as you dig deeper, you'll discover a wealth of delightful details that showcase Ive's passion for tactile experience. For instance, the key has a cleverly designed yellow panel with an E Ink background that dims when inserted into its receiver, symbolizing a "transference of life." This attention to detail is evident throughout the cabin, where subtle shapes and textures create a sense of wonder.
The instrument cluster behind the wheel features two OLED displays stacked on top of each other, with a physical needle serving as a pseudo-tachometer for this electric vehicle without an engine. The gauges change and morph depending on the driving mode, while the central control panel pivots and swivels to provide an immersive experience.
One of the most striking aspects of the interior is its use of materials and textures. The seats are adorned with gentle curves, while the aluminum accents add a touch of sophistication. Even the rails that hold the seats to the floor are carefully shaped to match the rest of the interior.
Jony Ive was visibly nervous about unveiling the Luce's interior, but his passion for design is evident in every detail. Marc Newson, co-founder of LoveFrom, shared Ive's enthusiasm, saying they've "genuinely enjoyed working with Ferrari" and praising CEO Benedetto Vigna's dedication to this project.
While it remains to be seen whether the Luce will appeal to buyers, Ive's mantra that design is about learning and growth holds true here. As he said, "At the end of a project, there are two products... what you've made, and what you've learned." The Ferrari Luce's interior is undoubtedly a remarkable achievement, one that showcases the best of Ive's design sensibilities.
Upon first glance, the design may appear clinical, but as you dig deeper, you'll discover a wealth of delightful details that showcase Ive's passion for tactile experience. For instance, the key has a cleverly designed yellow panel with an E Ink background that dims when inserted into its receiver, symbolizing a "transference of life." This attention to detail is evident throughout the cabin, where subtle shapes and textures create a sense of wonder.
The instrument cluster behind the wheel features two OLED displays stacked on top of each other, with a physical needle serving as a pseudo-tachometer for this electric vehicle without an engine. The gauges change and morph depending on the driving mode, while the central control panel pivots and swivels to provide an immersive experience.
One of the most striking aspects of the interior is its use of materials and textures. The seats are adorned with gentle curves, while the aluminum accents add a touch of sophistication. Even the rails that hold the seats to the floor are carefully shaped to match the rest of the interior.
Jony Ive was visibly nervous about unveiling the Luce's interior, but his passion for design is evident in every detail. Marc Newson, co-founder of LoveFrom, shared Ive's enthusiasm, saying they've "genuinely enjoyed working with Ferrari" and praising CEO Benedetto Vigna's dedication to this project.
While it remains to be seen whether the Luce will appeal to buyers, Ive's mantra that design is about learning and growth holds true here. As he said, "At the end of a project, there are two products... what you've made, and what you've learned." The Ferrari Luce's interior is undoubtedly a remarkable achievement, one that showcases the best of Ive's design sensibilities.
ferrari just created the most beautiful electric vehicle interior ever! 
love the details on the key and instrument cluster - so clever! 
and jony ive is a genius, his passion for design is super evident in every part of the luce. i mean, who needs an engine when you have OLED displays and tactile experiences? 
i'm so down to see how this turns out in real life... fingers crossed it's as amazing as the interior! 
. But what's with the E Ink background? Is that just a gimmick or does it actually do something useful? And those OLED displays stacked on top of each other sound like they're from a sci-fi movie 
. Can we really have this kind of tech in our daily cars?
. I get that Jony Ive is a design legend and all, but sometimes less is more, you know? Less distractions, less stuff to clean... 
. And what about practicality? Can we really see the gauges changing and morphing like some kind of interactive game show? 
. Let's wait and see how this thing performs on the road before we start fawning all over it 
. AND THOSE OLED DISPLAYS BEHIND THE WHEEL, MIND BLOWING!!! I CAN ALREADY IMAGINE HOW AMAZING IT MUST FEEL TO DRIVE ONE OF THESE IN THE FUTURE!!! 
its design tho, is so clean but also got these dope little details like the yellow key 
thats so clever! and i love how they did the gauges and stuff behind the wheel, its like a whole new level of tech 
i think jony ive outdid himself w/ this one, his passion for design shows thru everythin 
. And what's up with the "transference of life" thing on the key? Sounds like some sort of mystical code to me 
.
they should be focusing on getting the thing to actually go like 300km without needing a recharge... & what's with all these fancy materials? the seats are gonna get all dirty & worn out already, might as well just use some comfy vinyls 
But it's those tiny details that really speak to why Ive's design is so beloved – he's not just thinking about what works, but also how it feels & looks. And I think that's something we can all learn from in our own lives... when was the last time you stopped to appreciate the little things that make your day a bit brighter? 
I gotta say, I'm totally hyped about the new Ferrari Luce! 
- it's such a thoughtful touch that sets the tone for the entire cabin. And can we talk about those OLED displays? 
. Can't wait to see what other hidden gems this car has up its sleeve! 
i mean the cockpit is so clinical at 1st but then u start exploring and theres these amazing little details like the key with a yellow panel that dims when u insert it 
and the instrument cluster is like wow 2 oled displays stacked on top of each other 
. It shows Ive really cares about how things feel and look, not just looks at it from a functional point of view. And I love how they used different textures and materials to make the interior all unique – it's like stepping into a whole new world 
. But let's be real, we'll have to wait and see if this design translates to sales for Ferrari 
. Still, I'm hyped to see what the rest of the car looks like!
and makes you wanna touch it 
. like that yellow key panel 
. and the seats 
. the gauges 
, but for now i'm just gonna admire from afar 
. can't wait to hear more about this electric ride 
I can totally feel Jony Ive's passion for design radiating from this article 
. The little details, like the yellow panel key and the OLED displays, are just genius 
. I'm literally drooling over those gorgeous seats and aluminum accents 
. Can't wait to see how the Luce performs on the road 
But seriously, Ive's passion for design is infectious and this interior is the epitome of cool. Can't wait to see how it all comes together in real life 
, from the yellow key panel to the cleverly designed gauges 
. And I'm loving the nod to simplicity in the instrument cluster 
, but where's the fun in driving something that sounds like it's stuck in a sci-fi movie? The Luce might look sleek, but to me, it's just a bunch of boring tech trying to masquerade as design. And don't even get me started on the name – Luce? Isn't that just "light" or something? How original