Dell has finally admitted its mistake in getting rid of the XPS brand last year, a move that was widely criticized by many as a step backwards for the company's flagship consumer devices. The iconic laptop brand stood for excellent design, quality engineering, and top-notch performance, which were the reasons behind its consistent success in best Windows laptop guides over the past decade.
However, when Dell decided to rebrand XPS with "premium" instead of sticking to what made it great in the first place - the actual name XPS - it felt like a big mistake. The term premium is meant to signify something better than average, but replacing XPS with that word was like throwing away its best part. The company's strategy to simplify its product portfolio by getting rid of budget and entry-level models left many customers waiting for a proper redesign of its top-tier Premium laptops, which weren't expected until 2026.
Fortunately, it seems Dell has learned from its mistakes. At CES 2026, the company is bringing back its iconic XPS brand, starting with the new XPS 14 and XPS 16 models. This includes an all-new version of the XPS 13, which will be the thinnest and lightest model to date, as well as complete overhauls for the XPS 14 and XPS 16.
Dell is also acknowledging some of the criticism it received in the past by returning to segmented touchpads instead of seamless all-glass slates and ditching capacitive function keys for good 'ol buttons. The company's new naming strategy will simplify its product portfolio, with XPS once again being the company's flagship consumer brand.
The CEO, Jeff Clarke, has stated that "great products win," which seems like a straightforward approach to fixing past mistakes. By bringing back its iconic XPS brand and addressing criticisms head-on, Dell is poised for a major comeback in the consumer laptop market. The company's willingness to admit its mistake and learn from it will likely resonate with customers who have been waiting patiently for their beloved XPS devices.
The return of XPS at CES 2026 marks an exciting development for PC enthusiasts, and we can expect more updates on this story as the event unfolds.
However, when Dell decided to rebrand XPS with "premium" instead of sticking to what made it great in the first place - the actual name XPS - it felt like a big mistake. The term premium is meant to signify something better than average, but replacing XPS with that word was like throwing away its best part. The company's strategy to simplify its product portfolio by getting rid of budget and entry-level models left many customers waiting for a proper redesign of its top-tier Premium laptops, which weren't expected until 2026.
Fortunately, it seems Dell has learned from its mistakes. At CES 2026, the company is bringing back its iconic XPS brand, starting with the new XPS 14 and XPS 16 models. This includes an all-new version of the XPS 13, which will be the thinnest and lightest model to date, as well as complete overhauls for the XPS 14 and XPS 16.
Dell is also acknowledging some of the criticism it received in the past by returning to segmented touchpads instead of seamless all-glass slates and ditching capacitive function keys for good 'ol buttons. The company's new naming strategy will simplify its product portfolio, with XPS once again being the company's flagship consumer brand.
The CEO, Jeff Clarke, has stated that "great products win," which seems like a straightforward approach to fixing past mistakes. By bringing back its iconic XPS brand and addressing criticisms head-on, Dell is poised for a major comeback in the consumer laptop market. The company's willingness to admit its mistake and learn from it will likely resonate with customers who have been waiting patiently for their beloved XPS devices.
The return of XPS at CES 2026 marks an exciting development for PC enthusiasts, and we can expect more updates on this story as the event unfolds.
. Dell's decision to bring back the XPS brand is kinda like, a good thing? 
But at the same time, it feels like they're just trying to cover up their mistake by changing things again 
. I mean, why fix what wasn't broken in the first place? The original XPS was fire 
, and now it's just going back to being all fancy and segmented touchpads 
. And don't even get me started on the naming strategy – "premium" this and that... who cares about labels? 
It feels like Dell is just trying to fit into some kind of neat little box, rather than actually listening to what customers wanted in the first place 
.
The new designs do look pretty slick 
, and the thinnest XPS 13 ever made is definitely something to get hyped about 
. And hey, if Dell can learn from their mistakes and come out stronger on the other side, then maybe it's all good? 
Or maybe I'm just being a contrarian for the sake of being one 
.
I'm so hyped that they're bringing back the iconic XPS brand with all-new designs and features! It's about time they simplified their naming strategy and focused on what made XPS great in the first place - the actual name lol. I'm loving the idea of a new XPS 13 being the thinnest and lightest model yet, that sounds insane! 
And ditching capacitive function keys for buttons is like music to my ears, I'm all about functionality over fancy tech 
. Let's see how this all plays out at CES 2026, I'm eagerly waiting for more updates! 
finally admitted its mistake 
by bringing back the iconic XPS brand 
and decided to get it right 
. The new XPS 14, 16, and 13 models are going to be 
will be so much better than those seamless glass slates 
! It's clear that Dell has learned from its past mistakes 
and is willing to make things right 
. Bring on the new XPS devices 
. They got slammed by critics who loved that iconic laptop brand for its awesome design & top-notch performance 
. But, you know what they say - the best way to fix past mistakes is to face 'em head-on 
!
:
OMG I'm so stoked they're bringing back the XPS name! It's like a breath of fresh air, you know? They totally messed up by changing it to "premium" 
I'm hella hyped for this comeback! Dell really learned from their mistakes and it shows. The segmented touchpads and button return are genius moves 
. This is exactly what the PC market needed, a strong contender coming back to the game. Bring on CES and let's see what these new XPS babies can do 
Dell finally gets it right! I was so confused when they ditched the XPS brand last year lol, i mean what's wrong with what made it great in the first place? simplifying their product portfolio sounds like a good idea but replacing the actual name xps was just confusing. glad they went back to the drawing board and listened to customer feedback