Yungblud's meteoric rise to stardom has left many in the music industry bewildered - how did this 28-year-old singer-songwriter go from critically panned debut EPs and struggling gigs to becoming Britain's biggest rock star?
For Harrison, aka Yungblud, his path to success was anything but conventional. With no record label in the UK willing to touch him, he turned to social media and DIY marketing tactics to promote his music. It was a gamble that paid off - online views started stacking up, and fans began to reach out.
In 2019, Harrison released his hit single '11 Minutes', which stalled outside the top 50 on the charts, but it's not a song he'd be defined by. Yungblud has consistently leaped around different styles from rap to punk to pop to hard rock to indie - making him difficult to pin down.
The turning point came when Harrison decided to start his own festival, Bludfest, due to struggling to book gigs at traditional festivals that deemed him too "rock" or too "pop". The event was initially met with skepticism by the press and critics who see him as a pretender. But Yungblud's commitment to authenticity and fearlessness in laying bare his music resonated with fans.
As he explains, it's an innate sense of honesty and being true to oneself that draws people to him - "I think it's an innate sense of honesty... I've always been a lot for some people." His sartorial experiments with androgyny and punk image also seemed like a bold move by critics who saw it as trying too hard.
From his grassroots beginnings, Yungblud picked up celebrity supporters like Ozzy Osbourne, who appeared in the video for 'The Funeral'. He has become fast friends with Aerosmith's Steven Tyler, collaborating on an EP that topped the charts. This success came after years of struggling - a US label eventually took him under their wing.
Harrison credits his fanbase, known as the Black Hearts Club, with fueling his rise to fame. Despite initial doubts about his music, he has continued to build momentum through perseverance and dedication to his art. His recent collaboration with Smashing Pumpkins has only reinforced this narrative - he truly believes that when all is said done, he will stand alongside rock legends.
For Harrison, 2022 was a year of limitless possibility. As he says it's been "such a beautiful year... It's limitless and exciting."
For Harrison, aka Yungblud, his path to success was anything but conventional. With no record label in the UK willing to touch him, he turned to social media and DIY marketing tactics to promote his music. It was a gamble that paid off - online views started stacking up, and fans began to reach out.
In 2019, Harrison released his hit single '11 Minutes', which stalled outside the top 50 on the charts, but it's not a song he'd be defined by. Yungblud has consistently leaped around different styles from rap to punk to pop to hard rock to indie - making him difficult to pin down.
The turning point came when Harrison decided to start his own festival, Bludfest, due to struggling to book gigs at traditional festivals that deemed him too "rock" or too "pop". The event was initially met with skepticism by the press and critics who see him as a pretender. But Yungblud's commitment to authenticity and fearlessness in laying bare his music resonated with fans.
As he explains, it's an innate sense of honesty and being true to oneself that draws people to him - "I think it's an innate sense of honesty... I've always been a lot for some people." His sartorial experiments with androgyny and punk image also seemed like a bold move by critics who saw it as trying too hard.
From his grassroots beginnings, Yungblud picked up celebrity supporters like Ozzy Osbourne, who appeared in the video for 'The Funeral'. He has become fast friends with Aerosmith's Steven Tyler, collaborating on an EP that topped the charts. This success came after years of struggling - a US label eventually took him under their wing.
Harrison credits his fanbase, known as the Black Hearts Club, with fueling his rise to fame. Despite initial doubts about his music, he has continued to build momentum through perseverance and dedication to his art. His recent collaboration with Smashing Pumpkins has only reinforced this narrative - he truly believes that when all is said done, he will stand alongside rock legends.
For Harrison, 2022 was a year of limitless possibility. As he says it's been "such a beautiful year... It's limitless and exciting."
I'm so stoked to see Yungblud slaying the music scene! 
I mean, who wouldn't want to be a rebellious rockstar with an innate sense of honesty? 
He's always been unapologetically himself, and that's what resonates with his fans. It's like he said, being true to oneself is the key to connection... and that's so inspiring! 
I love how he turned to social media and DIY marketing to promote his music - it shows he's not afraid to take risks. 
And can we talk about how awesome it is to see him collaborating with other legends like Ozzy Osbourne? 
The Black Hearts Club is literally the coolest thing ever, fueling his rise to fame through pure enthusiasm! 
. Who needs traditional record labels or festivals when you can just create your own and make it work? 
The guy genuinely believes in being true to himself, even if that means rocking a questionable fashion sense 
. But hey, when Ozzy Osbourne is rapping alongside you (no joke, that's a thing now), you've got to hand it to the kid for at least trying something new 
. And let's be real, being part of the Black Hearts Club must feel like having an army of superfans who'll stan him no matter what 
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! I mean, who needs traditional labels or festival bookings when you can create your own vibe and connect with fans on social media? His ability to adapt and experiment with different styles is pretty impressive too - it's like he's always on the verge of a new sound 
. And that Bludfest festival was a genius move, I love how he took control of his own destiny 
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. I mean, the dude went from getting roasted online to rocking Bludfest festivals and getting collabs with Aerosmith? That's like, ultimate 2022 vibes 
. And can we talk about his fandom, Black Hearts Club? They're literally the best 
. I'm all about authenticity and staying true to your art, and Yungblud is definitely doing it right 
.
. I mean, who wouldn't want to listen to someone who's unafraid to be themselves and try new things? His willingness to experiment with different styles is actually really inspiring for young people looking for something fresh in music. And his dedication to building a community around his art is just amazing 