KPop Demon Hunters' Merch Takeover Takes a Brick-By-Brick Approach with Lego Sets.
Lego fans might have been waiting in anticipation for what would be the next big pop culture collaboration after Marvel and Star Wars, but it seems the merchandising world has taken a different approach this time around. KPop Demon Hunters, the breakout sensation of 2025, is set to enter the Lego universe with a range of sets that will slowly roll out between 2026 and 2029.
While fans may be eager for action figures or roleplay toys, it seems Lego's take on the franchise will focus on building model displays, rather than interactive playsets. The highly anticipated 2026 set is expected to feature Derpy, a beloved character from the series who will be depicted in his element - knocking over plant pots and using his magical powers.
Intriguingly, the scale of this build suggests that it may not include the three main female characters from the show - Rumi, Mira, and Zoey. However, with their shared connection to Derpy, fans might still see at least one of them included in a later set.
The release schedule for the Lego sets seems like a deliberate attempt to stretch out the merchandising strategy, allowing fans to keep up with the KPop Demon Hunters phenomenon without feeling overwhelmed. With all the sets expected to roll out over the next three years, it's likely that new characters and storylines will be introduced along the way.
As for now, Lego has given us a tease of what's to come in 2026, leaving fans eagerly waiting for more information on this upcoming release.
Lego fans might have been waiting in anticipation for what would be the next big pop culture collaboration after Marvel and Star Wars, but it seems the merchandising world has taken a different approach this time around. KPop Demon Hunters, the breakout sensation of 2025, is set to enter the Lego universe with a range of sets that will slowly roll out between 2026 and 2029.
While fans may be eager for action figures or roleplay toys, it seems Lego's take on the franchise will focus on building model displays, rather than interactive playsets. The highly anticipated 2026 set is expected to feature Derpy, a beloved character from the series who will be depicted in his element - knocking over plant pots and using his magical powers.
Intriguingly, the scale of this build suggests that it may not include the three main female characters from the show - Rumi, Mira, and Zoey. However, with their shared connection to Derpy, fans might still see at least one of them included in a later set.
The release schedule for the Lego sets seems like a deliberate attempt to stretch out the merchandising strategy, allowing fans to keep up with the KPop Demon Hunters phenomenon without feeling overwhelmed. With all the sets expected to roll out over the next three years, it's likely that new characters and storylines will be introduced along the way.
As for now, Lego has given us a tease of what's to come in 2026, leaving fans eagerly waiting for more information on this upcoming release.
. Building model displays instead of interactive playsets? That's a pretty niche market, if you ask me. Are we really gonna have Lego sets just collecting dust on shelves because no one can be bothered to build anything? 
. It's gotta be some kind of marketing ploy to keep fans on their toes.
It's a slow burn, but I think fans will appreciate the anticipation and the possibility of new characters being introduced along the way.
. Whatever it is, I'm excited to see how it all unfolds and what kind of sets they come up with next!
! It's like they're building anticipation (get it? 
I'm also intrigued by the scale of the 2026 set and whether Rumi, Mira, or Zoey will make an appearance in later sets. It's like Lego is taking its time to really get it right and make sure fans are properly stoked when the final pieces hit the shelves! 
Can't wait to see how this all plays out - fingers crossed they'll include some awesome Easter eggs for us KPDH super fans! 
At least he's got his plant-potting skills to look forward to 
the idea of Dem Hunters merch with lego sets is like... wow i love how they're taking it slow and sweet instead of just throwing out a bunch of random toys it's gonna be so cool to see derpy in his element and all the little details that come with building these sets 
i'm also kinda hoping that they do rumi, mira, and zoey as separate sets or maybe in one big set later on can't wait for 2026 lol
shouldn't they be focusin on the main characters instead? also, is it just me or does this seem like a pretty calculated marketing move 2 stretch out the merch release over 3 yrs? 
i mean who wouldn't wanna build their own kpop demon hunters set with derpy 
but seriously, i think its kinda cool that lego is taking a chill approach like building model displays instead of super interactive playsets. its all about the details, right? 
and honestly, im not sure if i'm hyped or annoyed about how slowly they're releasing the sets...like, we get it, its 2026 lol but idc im just excited to see what they come up with next 
can't wait for more info on the 2026 set! 
It's like Lego is trying to make this whole thing feel super exclusive and special, but really it's just going to be a bunch of tiny plastic stuff that'll collect dust on our shelves. I'm low-key excited (not) to see what the rest of these sets have in store for us... 
and not including rumi mira zoey tho is kinda weird lol maybe we'll get them next year? idk about the release schedule tho its like lego's saying "slow down guys"
either way i'm hyped for more info and cant wait to build these sets 
. no rush, no stress, just build by build we get to experience more of this amazing fandom 