Melania, a documentary that sparked controversy with its critical reception, has taken a significant hit at UK box offices. In contrast to its strong debut 10 days ago, where it secured the third spot and raked in $7.2m (£5.76m), the film's second week saw a drastic decline of 88%. The total earnings now stand at £61,850, with an average site revenue of £66 from 62 locations.
Comparatively, its US performance was not as steep, but still notable at 67% drop. Critics in the UK have been particularly harsh, labeling it as "a gilded trash remake of The Zone of Interest" and describing two hours of viewing as "pure, endless hell". This scathing reception has led to confusion among audiences, with a wide gap observed between critical reviews and audience ratings on Rotten Tomatoes.
The discrepancy in reviews was attributed to the platform's verification process, which confirms that users have purchased tickets before leaving feedback. Despite this, many viewers are left feeling frustrated by the stark contrast between their own opinions and those of critics. With its streaming date set to be announced soon, it remains to be seen whether the film will find a wider audience or continue to suffer from its poor box office performance.
In an unexpected move, Amazon's spending on the film has been revealed, with $75m (£54m) invested in marketing and production costs. The company is likely eager to mitigate losses, given the disappointing start.
Comparatively, its US performance was not as steep, but still notable at 67% drop. Critics in the UK have been particularly harsh, labeling it as "a gilded trash remake of The Zone of Interest" and describing two hours of viewing as "pure, endless hell". This scathing reception has led to confusion among audiences, with a wide gap observed between critical reviews and audience ratings on Rotten Tomatoes.
The discrepancy in reviews was attributed to the platform's verification process, which confirms that users have purchased tickets before leaving feedback. Despite this, many viewers are left feeling frustrated by the stark contrast between their own opinions and those of critics. With its streaming date set to be announced soon, it remains to be seen whether the film will find a wider audience or continue to suffer from its poor box office performance.
In an unexpected move, Amazon's spending on the film has been revealed, with $75m (£54m) invested in marketing and production costs. The company is likely eager to mitigate losses, given the disappointing start.
. I mean, I've seen some scathing reviews for documentaries before, but 88% drop in second week? That's a big slide 
. I think what's weird is that audience ratings on Rotten Tomatoes are actually pretty good, despite the harsh reviews from critics 
. It just goes to show how subjective opinions can be, right? And now with Amazon throwing $75m at it, they're basically trying to salvage this thing 
. Fingers crossed they find a wider audience before it's too late 
.
that's crazy! and what's weird is people are saying it's a total trash movie, but when they go to watch it themselves, they're actually enjoying it. I don't get it either. I mean, I know critics can be harsh, but shouldn't their opinions at least match up with what normal people think? 
It's clear they're not taking the feedback seriously, and it's reflecting poorly on the site.
Anyways, I gotta give it to Amazon though - they're putting in BIG money to make this film work 
. Fingers crossed for Melania, but honestly, I'm keeping a close eye on this one 
.
88% drop? What's wrong with UK critics?! They're just hatin' on a good film 
. Guess that's what happens when you have too many close-minded folks in the audience 
, and I'm still thinking about those crazy scenic views... You know what's wild? How our brains can switch between critiquing a film in minutes, but then spend hours scrolling through travel pics and reminiscing about that amazing sunset 
. Anyway, speaking of films, have you guys tried that new streaming service with the AI-generated content? It's trippy 
...
and i feel for amazon, investing 75m in a film that tanked so bad, gotta be hurting their pockets 
. But you know what's even crazier? Amazon dropping $75m on it and still hoping to turn a profit 
. Anyway, I'm curious to see how their strategy plays out...
. People are like "oh, critics are wrong, audiences know better" but what if critics actually saw something that audiences didn't? Like, just because people don't agree with you doesn't mean they're stupid 
. And honestly, who cares if people think critics are harsh? If a movie sucks, it's not the critic's job to make excuses for it 
.
! And what's up with the critics? They're just trash-talking the film, no wonder they got a bad reception 
. I feel for the filmmakers, though - $75m in marketing costs is like throwing money out of a window... unless it's actually good, then maybe 
. Anyway, streaming is probably their best bet now - fingers crossed they can turn it around and make some decent cash 
. And those critic reviews? Come on, 10/10 would not watch this trash 
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? But for now, I'm just gonna wait until it comes to streaming and see what everyone else thinks