The article discusses the new Lego Pokémon range, which is targeted at adult collectors and fans. The sets are priced high, with some being unobtainable due to limited availability or exclusive distribution channels. This has led to a rise in scalping and reselling of the sets on platforms like eBay.
The article also mentions that Lego has been targeting adults in recent years, with its "Adults Welcome" campaign and research finding that the number of adult fans buying sets for themselves had quadrupled over the previous decade.
However, the article suggests that there may be a risk of the Lego Pokémon range becoming too exclusive to younger fans or casual collectors. The FAQ on Lego's website mentions that the first three sets are "display pieces aimed at adult collectors," but also notes that it is "always releasing new sets across all our themes."
The article quotes Gaku Susai, chief product and experience officer at The Pokémon Company International, as saying that the sets will "surprise and delight fans." However, some fans have expressed concern that the sets may not be accessible to younger fans or casual collectors.
To address this issue, Lego is reportedly working on new sets that incorporate its Smart Play Brick technology, which is designed for all ages. These sets are rumored to include a "Smart Play: Pikachu's House" set with a price tag of $70.
Overall, the article suggests that Lego needs to balance its desire to target adult collectors and fans with the need to make the sets accessible to younger fans and casual collectors. By incorporating more play-focused sets and technologies that cater to all ages, Lego may be able to create a more inclusive and diverse range of products.
The article also mentions that Lego has been targeting adults in recent years, with its "Adults Welcome" campaign and research finding that the number of adult fans buying sets for themselves had quadrupled over the previous decade.
However, the article suggests that there may be a risk of the Lego Pokémon range becoming too exclusive to younger fans or casual collectors. The FAQ on Lego's website mentions that the first three sets are "display pieces aimed at adult collectors," but also notes that it is "always releasing new sets across all our themes."
The article quotes Gaku Susai, chief product and experience officer at The Pokémon Company International, as saying that the sets will "surprise and delight fans." However, some fans have expressed concern that the sets may not be accessible to younger fans or casual collectors.
To address this issue, Lego is reportedly working on new sets that incorporate its Smart Play Brick technology, which is designed for all ages. These sets are rumored to include a "Smart Play: Pikachu's House" set with a price tag of $70.
Overall, the article suggests that Lego needs to balance its desire to target adult collectors and fans with the need to make the sets accessible to younger fans and casual collectors. By incorporating more play-focused sets and technologies that cater to all ages, Lego may be able to create a more inclusive and diverse range of products.
According to Google Trends, searches for "Lego Pokémon" have increased by 300% since the sets dropped. eBay's best-selling items are mostly the exclusive ones, with some fetching crazy prices - like the Pikachu's House set which sold for $1k on the platform last week 
. But, I get it, Lego's been targeting adults in recent years, and they've seen a significant rise in adult fans buying sets themselves - 4x more over the past decade! 
The Smart Play Brick tech is a great move, but I'd love to see more play-focused sets that make it easy for kids (and adults!) to build and create with Lego. By doing so, Lego can attract a wider audience and create a more diverse range of products 
, I'm loving this new direction Lego is taking with its Pokémon range... but at the same time, I can see why some fans might be worried about it being too exclusive 
. It's like, yeah, we get it, Lego is catering to adults now, but what about the little kids and casual fans who just wanna have fun with their toys?
. That's why I'm stoked they're working on some new sets that incorporate Smart Play technology... it's about time we had more inclusive options 
. The $70 Pikachu set sounds like a good start, but what if they could make something even more accessible, like a starter set for younger fans? That would be amazing! By offering more play-focused sets and technologies, Lego can create a range that appeals to everyone, not just hardcore collectors.
. If Lego can do it, we'll see some crazy cool stuff 
... but if they get it wrong, I'm sure the scalpers will be happy 
i mean i'm happy they're making them for adults too, but at the same time i feel bad for all the younger kids who want to buy these sets but can't because they're too expensive 
but scalpers are already making bank 
... so like I was talking to my friends in math club about this new lego pokémon stuff and we're all hyped but also kinda worried that it's gonna be super expensive and exclusive lol like who can afford it? 
i mean who doesn't love pokémon right? anyway, it's good that they're making sets with smart play tech that are inclusive and all that 
. The Smart Play Brick tech is a good start, but what if this just ends up being a Band-Aid solution? Shouldn't Lego be thinking about how these sets fit into its overall brand strategy? Is this just another example of how corporations try to target specific demographics and leave the rest behind? 
anyway, glad to hear that Lego is working on more inclusive sets with smart play tech - thats a game changer! 
I just saw this thread pop up on my feed and I have some thoughts... I think it's kinda cool that Lego is branching out into the adult collector market, but at the same time I can see why they'd want to make sure their sets are accessible to a wider range of fans. I mean, who doesn't love Pokémon? 
.