This Year's Super Bowl Commercials Reflect a Changing America: Heartwarming Ads and Tech Tones Differ from Past Years as Advertisers Seek to Reconnect with Viewers.
As the big game approaches, advertisers are pulling out all the stops to win over 120 million-plus viewers. The battle for attention is heating up, and this year's Super Bowl commercials promise to be some of the most memorable yet. Featuring a mix of celebrities, heartwarming ads, and cutting-edge tech, these commercial spots are setting the tone for a year that feels increasingly divided.
Artificial intelligence startups like Anthropic are using the platform to make a name for themselves. The company's chatbot, Claude, is featured in a pair of TV commercials during the game and pre-game, poking fun at the fact that it doesn't show ads itself. However, this move has sparked a response from OpenAI CEO Sam Altman, who accused Anthropic of being dishonest and playing up its customer base.
Other tech giants like Amazon and Google are using the Super Bowl to showcase their AI-powered tools. In one ad, a mother and son imagine their new house with the help of Google Photos and AI tools, highlighting the power of technology to bring people together.
Meanwhile, health and telehealth providers are taking advantage of the commercial's massive audience to promote weight loss drugs, medical tests, and other health-related services. Companies like Novartis and Boehringer Ingelheim are touting their products as a way to help viewers stay healthy in an increasingly divided world.
The ads also take on a more sentimental tone, with brands like Budweiser and Lay's using heartwarming storylines to connect with audiences. A Budweiser ad features a Clydesdale foal growing up with a bald eagle, set to the tune of Lynyrd Skynyrd's "Free Bird." Another ad from Lay's follows a father-daughter potato farming duo as they pass down their business.
In a year marked by division and negativity in the news, some advertisers are choosing to focus on humanity and empathy. Dove is showcasing girls celebrating body positivity, while Toyota highlights the importance of family bonds across generations. The Ring ad, meanwhile, uses its platform to bring attention to the community that comes together to help find lost dogs.
As for surprises, a few brands are still keeping their ads under wraps until game day. Pepsi's pop star Charli XCX and actress Rachel Sennott will star in an ad, while Ben Affleck is back in a Dunkin' Donuts commercial with '90s sitcom legends Jennifer Aniston and Matt LeBlanc.
Overall, this year's Super Bowl commercials are reflecting a changing America – one that is increasingly divided but also connected by our shared humanity. As advertisers seek to reconnect with viewers, these ads promise to be some of the most memorable yet.
As the big game approaches, advertisers are pulling out all the stops to win over 120 million-plus viewers. The battle for attention is heating up, and this year's Super Bowl commercials promise to be some of the most memorable yet. Featuring a mix of celebrities, heartwarming ads, and cutting-edge tech, these commercial spots are setting the tone for a year that feels increasingly divided.
Artificial intelligence startups like Anthropic are using the platform to make a name for themselves. The company's chatbot, Claude, is featured in a pair of TV commercials during the game and pre-game, poking fun at the fact that it doesn't show ads itself. However, this move has sparked a response from OpenAI CEO Sam Altman, who accused Anthropic of being dishonest and playing up its customer base.
Other tech giants like Amazon and Google are using the Super Bowl to showcase their AI-powered tools. In one ad, a mother and son imagine their new house with the help of Google Photos and AI tools, highlighting the power of technology to bring people together.
Meanwhile, health and telehealth providers are taking advantage of the commercial's massive audience to promote weight loss drugs, medical tests, and other health-related services. Companies like Novartis and Boehringer Ingelheim are touting their products as a way to help viewers stay healthy in an increasingly divided world.
The ads also take on a more sentimental tone, with brands like Budweiser and Lay's using heartwarming storylines to connect with audiences. A Budweiser ad features a Clydesdale foal growing up with a bald eagle, set to the tune of Lynyrd Skynyrd's "Free Bird." Another ad from Lay's follows a father-daughter potato farming duo as they pass down their business.
In a year marked by division and negativity in the news, some advertisers are choosing to focus on humanity and empathy. Dove is showcasing girls celebrating body positivity, while Toyota highlights the importance of family bonds across generations. The Ring ad, meanwhile, uses its platform to bring attention to the community that comes together to help find lost dogs.
As for surprises, a few brands are still keeping their ads under wraps until game day. Pepsi's pop star Charli XCX and actress Rachel Sennott will star in an ad, while Ben Affleck is back in a Dunkin' Donuts commercial with '90s sitcom legends Jennifer Aniston and Matt LeBlanc.
Overall, this year's Super Bowl commercials are reflecting a changing America – one that is increasingly divided but also connected by our shared humanity. As advertisers seek to reconnect with viewers, these ads promise to be some of the most memorable yet.
I'm loving how diverse this year's Super Bowl commercials are going to be 
. We're seeing a mix of heartwarming stories, cutting-edge tech, and even some nostalgic vibes from older ads. It's like we're being reminded that even in a divided America, there's still so much good to share 
. And I'm really intrigued by the AI startup Anthropic using the Super Bowl to showcase their chatbot – it's gonna be interesting to see how this plays out 
. Also, love how some brands are focusing on spreading positivity and community vibes, like Dove and The Ring 
. Can't wait to tune in and see what else these ads have to offer! 
and then theres the ones that just highlight humanity like dove's girls celebrating body positivity 
or toyota's family bonds 
what i also love about this year's ads is that they're not just targeting a specific audience, its more inclusive now 
and lets be real, who doesn't want to imagine their dream home with google photos 
they wanna connect w/ viewers on a deeper level, which is pretty cool! some tech companies are even usin it as a way 2 promote their products and show how tech can bring ppl together 
like those budweiser ads w/ the clodydesdale foal 
i'm so excited for the super bowl commercials this yr! 
i love how there's a mix of tech & heartwarming ads 
some of these ads are making me laugh 
i'm low-key rooting for anthropic to win this chatbot battle 
overall, i think these ads are gonna be some of the best ones yet 
this super bowl commercial thingy is getting more emotional every year 
? like budweiser's cl Clyde foal and bald eagle combo 
is giving me all the feels 
and it's so nice to see companies using their platform to spread positivity and empathy 
that I'm a bit more skeptical of 
but hey, if it gets people talking about their health and taking care of themselves 
they're actually trying to sell a vibe, you know? and it's interesting to see how that's changing in america right now. like, we're living in this world where people are more divided than ever and the news is all negativity all the time. but super bowl ads are taking this opposing approach - instead of just talking about divisions, they're trying to bring people together.
it's like, this beautiful story of friendship and growth. and then there are these other ads from companies like dove and toyota, which are all about celebrating our shared humanity.
? anyways, gotta give it up to budweiser for that epic clwydesdale ad tho 
. It's like we're finally seeing a shift away from just focusing on tech and gadgets 
. And on a different note, I'm curious to see how the Pepsi ad with Charli XCX and Rachel Sennott plays out... will it be as fire-tastic as everyone's hyping? 
The big game is coming up and everyone's trying to outdo each other with their fancy ads 
And don't even get me started on the health food ads - because what's more exciting than watching a mom and son design a new house together? 
Anyway, it's always entertaining to see what companies come up with when they're trying to appeal to everyone at once. Some of these ads might just bring a tear to your eye (or roll your eyes out of them) 
and now we just need the energy to match. Anyway, I was reading that OpenAI CEO Sam Altman called out Anthropic for being dishonest 
. My point is, the conversation around AI and technology needs to calm down for a sec so we can focus on what really matters – the ads, duh! 
Oh well, I guess that's a topic for another day... 