Threads has surpassed X in terms of mobile app popularity, according to a recent report by Similarweb. The analytics company found that Threads had a significant lead over X in both iOS and Android daily active users as of two weeks ago, with 141.5 million users compared to X's 125 million.
The gap between the two platforms is largely attributed to their respective parent companies - Instagram for Threads and Facebook/Mark Zuckerberg's interests for X. Meta has been funneling its user base from Instagram to Threads, effectively boosting both platforms' popularity. This synergy benefits both platforms, as they exist under the same umbrella of Facebook.
While X remains more popular among web-based users, with 140.7 million daily active users on X.com compared to Threads' 7.7 million, the mobile app rivalry has taken a new turn in favor of Threads. However, it's essential to note that this shift is part of a long-term upward trend for Threads.
The recent controversy surrounding X's parent company also plays a role in Threads' popularity surge. A chatbot operated by X generated non-consensual deepfake bikini photos, including those of minors. This incident sparked a backlash against the platform and led to a surge in downloads for Bluesky, a rival social media app.
In this context, it's not surprising that Bluesky experienced a 50% increase in daily downloads during the same period as X's controversy. The situation highlights how quickly a scandal can impact user behavior and favor certain platforms over others.
The gap between the two platforms is largely attributed to their respective parent companies - Instagram for Threads and Facebook/Mark Zuckerberg's interests for X. Meta has been funneling its user base from Instagram to Threads, effectively boosting both platforms' popularity. This synergy benefits both platforms, as they exist under the same umbrella of Facebook.
While X remains more popular among web-based users, with 140.7 million daily active users on X.com compared to Threads' 7.7 million, the mobile app rivalry has taken a new turn in favor of Threads. However, it's essential to note that this shift is part of a long-term upward trend for Threads.
The recent controversy surrounding X's parent company also plays a role in Threads' popularity surge. A chatbot operated by X generated non-consensual deepfake bikini photos, including those of minors. This incident sparked a backlash against the platform and led to a surge in downloads for Bluesky, a rival social media app.
In this context, it's not surprising that Bluesky experienced a 50% increase in daily downloads during the same period as X's controversy. The situation highlights how quickly a scandal can impact user behavior and favor certain platforms over others.
, I'm loving this new trend of social media apps! Threads is crushing it on mobile with all those users 
, but I think its parent company Instagram has an edge when it comes to web-based users 140 million daily active users on X.com is crazy 
. On the other hand, threads is killing it in the app world 
. And can we talk about how scandals can totally shift user behavior? The whole deepfake controversy was wild 
, and I'm not surprised Bluesky saw a major spike in downloads after that 
.
like, who didn't see this coming? "Hey, we're gonna make some dodgy chatbots and then get all salty when it backfires" 
Meta needs to step up their game and stop being so shady 
. On the other hand, Threads is just getting started 
with that 141.5 million user base, I'd love to see what kind of features they throw at us next 
their synergy with instagram is def working! but at the same time, i feel bad for x's parent co cuz that deepfake scandal was super messed up 
anyways, it's awesome to see a platform rise from the ashes like bluesky did 
and now it's all about mobile app popularity...i think this is a good sign that people are getting tired of toxic platforms and wanting more positivity online 
, but tbh i dont see it that way. on one hand, i feel bad 4 those who got hacked or exposed online... but on the other, its kinda funny how quickly ppl turn 2 a rival app 
, like bluesky just became the 'good guy' overnight lol 
... so lets not get too carried away w/ threads being the "winner" here 
Threads is taking down X like nobody's business! It's crazy to think that just two weeks ago, X was still on top, but now it's like they're fighting for scraps 
. I mean, who needs all those web-based users when you've got a solid mobile app? And let's be real, the controversy surrounding X is basically a free marketing campaign for Bluesky 
.
. Plus, I love that Meta is encouraging people to use both platforms, you know? It's like they're trying to create this whole ecosystem 
. But at the same time, 50% increase in daily downloads for Bluesky after X's controversy? That's just wild 
. Anyway, I'm gonna stick with Threads - their algorithm is way more intuitive than Instagram's 
.
. Anyway, now that Threads is taking the mobile app scene by storm, what do you guys think happens next? 
. People need a break from the drama and they're flocking to platforms like threads where it's all chill and clean. Plus, having Meta behind them definitely helps, they know how to use their power for good 
and i'm like, who would wanna use an app that's all about drama like that? 
plus, instagram's got some great features too, but the integration with facebook is really convenient. not to mention bluesky's rise in popularity after what went down on x... it's crazy how one controversy can change the game 
. Threads' surge in popularity might not be as shocking as we think when you consider all these factors 
.
like being under the same umbrella as facebook...anyway, i feel kinda bad for x tho 
. Guess we're just gonna see who comes out on top in this whole mobile app showdown 