TikTok Takes Steps to Tackle Underage Users Across Europe
In a bid to crack down on underage users, TikTok is rolling out enhanced age-verification measures across Europe. The platform aims to strengthen its systems to better detect and prevent minors from joining its user base.
Starting soon, the European Economic Area, UK, and Switzerland will see upgraded age-detection tech that assesses profile information and activity to estimate a user's likely age. This technology will flag accounts under 13 for review by specialist moderators. If deemed necessary, these moderators can ban such accounts, with users receiving notifications about these measures.
TikTok has already implemented similar practices after a pilot in Europe last year. The project helped identify and remove thousands of underage accounts, working closely with local regulators to ensure compliance with strict data protection standards.
The move comes as calls to restrict social media access for children intensify. In Australia, a ban on under-16s went into effect last month, prompting concerns from platforms like Reddit. Europe is now expected to follow suit, with the UK poised to introduce its own social media ban.
While TikTok acknowledges no single method can guarantee accurate age verification while respecting users' privacy, it has committed to multiple approaches to ensure teenagers have a safe and age-appropriate experience on its platform. The company believes a multi-layered approach is key to safeguarding teens and upholding safety-by-design principles.
In a bid to crack down on underage users, TikTok is rolling out enhanced age-verification measures across Europe. The platform aims to strengthen its systems to better detect and prevent minors from joining its user base.
Starting soon, the European Economic Area, UK, and Switzerland will see upgraded age-detection tech that assesses profile information and activity to estimate a user's likely age. This technology will flag accounts under 13 for review by specialist moderators. If deemed necessary, these moderators can ban such accounts, with users receiving notifications about these measures.
TikTok has already implemented similar practices after a pilot in Europe last year. The project helped identify and remove thousands of underage accounts, working closely with local regulators to ensure compliance with strict data protection standards.
The move comes as calls to restrict social media access for children intensify. In Australia, a ban on under-16s went into effect last month, prompting concerns from platforms like Reddit. Europe is now expected to follow suit, with the UK poised to introduce its own social media ban.
While TikTok acknowledges no single method can guarantee accurate age verification while respecting users' privacy, it has committed to multiple approaches to ensure teenagers have a safe and age-appropriate experience on its platform. The company believes a multi-layered approach is key to safeguarding teens and upholding safety-by-design principles.