UK Regulators Seek to Give Google's Rivals a Fighting Chance Amid Decline of Search Revenue for News Outlets
The UK's Competition and Markets Authority (CMA) has proposed allowing news organizations to opt out of having their content scraped by Google for the company's AI Overviews. The move aims to loosen Google's grip on online search, as many media outlets have seen a significant drop in click-through traffic since the company started posting automated summaries at the top of search results.
The CMA is also announcing plans to require Google to rank its search results more fairly, including not favoring organizations with which it has commercial relationships. This could help level the playing field for rivals and give smaller news outlets a greater voice in the market.
However, critics are expressing disappointment that the regulator won't take further action to ensure that publishers receive fair compensation for their content being used by Google's AI system. News media groups had hoped that the changes would lead to an increase in revenue, but instead they're facing a potential decline due to reduced traffic.
Google has acknowledged that its AI Overviews have been affecting the visibility of news outlets and has committed to exploring ways to let publishers opt out of the feature. However, the company also warned that any new controls could disrupt the search experience.
The CMA's proposed measures are part of a broader effort to give UK businesses more control over their interactions with Google search. The regulator is also planning to introduce "choice screens" to allow users to switch between different search engines on Android mobiles and Chrome browser, in an attempt to promote greater competition in the market.
As the media landscape continues to evolve, regulators are under pressure to ensure that news outlets receive fair treatment for their content. With the rise of AI summaries and chatbots, many executives around the world fear that referrals from search engines will plummet over the next three years, posing a significant threat to revenue streams.
The UK's Competition and Markets Authority (CMA) has proposed allowing news organizations to opt out of having their content scraped by Google for the company's AI Overviews. The move aims to loosen Google's grip on online search, as many media outlets have seen a significant drop in click-through traffic since the company started posting automated summaries at the top of search results.
The CMA is also announcing plans to require Google to rank its search results more fairly, including not favoring organizations with which it has commercial relationships. This could help level the playing field for rivals and give smaller news outlets a greater voice in the market.
However, critics are expressing disappointment that the regulator won't take further action to ensure that publishers receive fair compensation for their content being used by Google's AI system. News media groups had hoped that the changes would lead to an increase in revenue, but instead they're facing a potential decline due to reduced traffic.
Google has acknowledged that its AI Overviews have been affecting the visibility of news outlets and has committed to exploring ways to let publishers opt out of the feature. However, the company also warned that any new controls could disrupt the search experience.
The CMA's proposed measures are part of a broader effort to give UK businesses more control over their interactions with Google search. The regulator is also planning to introduce "choice screens" to allow users to switch between different search engines on Android mobiles and Chrome browser, in an attempt to promote greater competition in the market.
As the media landscape continues to evolve, regulators are under pressure to ensure that news outlets receive fair treatment for their content. With the rise of AI summaries and chatbots, many executives around the world fear that referrals from search engines will plummet over the next three years, posing a significant threat to revenue streams.