One of the best ways to reach more people in your target products on the Internet without having to do really do anything, other than having a good product, is by creating joint venture partnerships with other businesses.
Joint ventures are the ultimate form of no-risk advertising because your partners do all of the marketing for you in exchange for a share of the profits. You only have to pay when a sale is made.
Joint ventures operate just like your normal affiliate program except that in a normal affiliate program only about 10% -15% of your affiliates will actually do any selling. These 10% -15 %of your affiliates will account for 85% – 90% of your sales. The other 80% of your affiliates will have sales that trickle in from time to time and some will never make any sales at all.
So, logically, in order to operate a more successful affiliate marketing campaign you need “super affiliates.” When we use the term “super affiliates” we are talking about joint venture partners who have the marketing know-how and resources to sell a large volume of your product or service on a consistent basis. These super affiliate joint venture partners can be defined by three different.
- Someone who has a large enough opt in list to sell large volume of your product/service in a short amount of time, such as an e-zine owner.
- Someone who has a website with heavy monthly traffic that targets the market you desire.
- Someone in the market place whom consumers trust when it comes to making buying decisions.