The “Big Picture” Of Making Money Online
There are literally dozens of ways to make money online but, for most beginners, this variety is the problem. Too many different models to choose from and no solid game plan for working any one of them.
Some marketers have their hands in two or three or four different business models. This can be done with experience, but it spells disaster for newbies.
“In order to make it to your first $100 online, you need to choose just ONE money-making business model, and stick to it”
In other words, you need to learn how to walk before you can run. Once you completely master one business model, then you can consider adding on different tactics.
So, the first thing to realize about the big picture is that the opportunities are out there, and you can succeed, but only if you have the discipline to focus on just one, proven business model.
The second thing to realize is that…
“While the ‘rules’ of the game may change, the fundamentals never do”
What does this mean?
It means that everything you learn in terms of marketing best practices, like: how to set up a website, how to capture and market to leads on your opt-in list, how to write great pre-sell and sales copy – will always be an essential part of your skill set.
And this also means you should ignore any hype you come across that claims certain long-standing, proven models are somehow dead (eg, internet marketing, email marketing, affiliate marketing).
When you see things like that, all it really means is that some of the tactics are in flux.
For example, there is some evidence that it’s getting harder to lure in subscribers using the free content trick.
However, think about where this tactic might be losing its effectiveness. It’s mostly in the “Internet Marketing How To” Niche; not in the less saturated, non-marketing-related niches.
Further, even if everyone online suddenly became less responsive to these tactics, all that’s necessary is a change in strategy.
Let’s say you weren’t getting any good results by giving away a free report to your niche…so change that up. Try offering audio, or video or software. Work on improving your landing page copy.
Here’s another example: let’s say one of your traffic sources wasn’t performing very well. You would definitely want to look at your advertising copy before you decide that source is junk, right?
The main point I want to get across here is that the proven money-making models aren’t going anywhere. What happens is that Internet usage patterns fluctuate, and customer needs fluctuate.
All you have to do is stay on top of the emerging trends in your target market, and adjust accordingly. Last but not least…
“It’s important that you strive for consistency, focus and patience”
You do face a fair amount of competition online, but it is not insurmountable. In fact, do you want to know one of the real secrets to making money online?
“That secret is longevity”
The longer you’re in business, the stronger your business gets.
Part of this has to do with exposure. You build up your visibility and brand awareness over time. You keep at it and you garner name recognition, which is very important.
If you stick to your guns, you’ll find that competition comes and goes, while you maintain a solid presence in your niche. People trust and respect that sort of longevity, and you’ll reap the rewards.
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