The Apple Watch Ultra 4 Review: A Rugged Smartwatch for Everyday Wear The Apple Watch Ultra 4's design and features suggest that its target audience has shifted from extreme athletes to everyday people seeking a reliable, feature rich wearable.
Gone are the days of marketing this watch as a tool for summiting mountains and diving reefs; instead, Apple is positioning it as an upgrade for those who want a smartwatch that can keep up with their busy lives.
The Ultra 4's starting price of $799 may seem steep to some, but for those willing to invest, it offers features that make it more than just a status symbol.