The Mascot Makeover: Big Tech's Bid for Cuteness The tech industry's latest trend is not a new gadget or innovative feature but something much older: mascots.
Microsoft, Apple, Google, and Mozilla have unveiled cartoon characters designed to make their brands seem friendlier and more approachable.
This move has sparked debate about its effectiveness, with some hailing it as a clever way to connect with customers and others seeing it as a shallow attempt to distract from deeper issues.