Google's Shadow Data Deal Leaves Spirit Workers Scrambling The recent acquisition of a vast trove of Spirit Airlines employee data by Google has sent shockwaves through the industry.
At issue is not just the tech giant's latest move into big data, but also the fundamental questions it raises about who is protected under consumer protection laws and what constitutes personal information.
A court ordered process to strip personally identifying information (PII) from the dataset before its transfer to Google has been put in place.