The Great Audiobook Podcast Merger: A Shift in Audio Landscape The recent announcement by Noiser, a UK based podcast producer, has set off a chain reaction in the audio industry.
By expanding into serialized literary adaptations and making them available as free audiobooks across major podcast platforms, Noiser is redefining the boundaries between podcasts and audiobooks.
This development raises fundamental questions about the competitive landscape of the audio medium. According to Edison Research and Triton Digital, half of all Americans have listened to both podcasts and audiobooks.