The iPhone's Price Problem: A Deal Filled Band Aid on a Larger Issue The latest crop of iPhones has finally hit the market, accompanied by an onslaught of deals and discounts from major carriers and retailers.
These promotions aim to soften the blow of the iPhone 18 Pro's hefty price tag – $1,199 for the base model.
However, beneath the surface, this trend reveals more about the broader challenges facing the tech industry than it does about the appeal of the latest Apple devices.