The Endurance Gap: Why Focusing on Focus Isn't Enough In an era where attention spans have dwindled to almost nothing, the concept of "cognitive endurance" has gained traction as a potential antidote to our collective distraction.
Proponents argue that building this mental capacity can improve everything from athletic performance to work productivity and overall well being.
The statistics on attention span are grim: between 2004 and 2016, the average attention span dropped by nearly 70 percent, from 2½ minutes to about 47 seconds.