The World Cup Halftime Show: A Misguided Attempt at Relevance The announcement that Justin Bieber will co headline the FIFA World Cup final halftime show has sparked debate about entertainment in sports events.
While some hail it as a groundbreaking moment, others see it as an ill conceived attempt to inject relevance into a traditional sporting event.
This move is not unprecedented; the Super Bowl has long featured elaborate halftime shows with big name performers.