LIV Golf's Make or Break Moment: Can O'Neil's Vision Overcome Financial Reality? LIV Golf CEO Scott O'Neil has been promoting a new era for the beleaguered golf league, one that prioritizes "Complete, not compete.
" Behind this slogan lies a more pressing challenge: convincing investors and players that LIV Golf is more than just a Saudi funded vanity project.
O'Neil's words of optimism ring hollow when set against the tumultuous past year.