The Marvel Machine Revs Up Again: A Cautionary Tale of Expansion Marvel Studios' latest announcement adds Ryan Gosling's take on Ghost Rider to an already crowded calendar, joining Black Panther III and the new X Men film in 2028.
This move raises questions about the sustainability of Marvel's aggressive release strategy.
The decision to pack its 2028 slate with three films is a deliberate attempt to recapture past successes, particularly the Avengers: Endgame driven boom that propelled the franchise to unprecedented heights.