The Dark Side of Pro Sports' Latest Fad: Pickleball's Unholy Alliance with Corporate America The world of professional sports has undergone a significant transformation in recent years, and one trend that stands out is the rapid rise of pickleball.
This once quaint hobby has evolved into a full fledged spectator sport, complete with its own Major League Pickleball (MLP) franchise and high profile endorsements.
At first glance, MLP's annual awards ceremony appears to be a harmless celebration of athletic achievement.