The Alphabet Legacy: A Name That Reflects a Broader Vision The decision to name Google's parent company Alphabet marked a turning point in the evolution of the tech giant from a search engine to a diverse conglomerate.
Founded 28 years ago, Alphabet's origins offer insight into the ambitions and priorities of its co founders, Larry Page and Sergey Brin.
A key aspect of the Alphabet decision was separating the core Google business from other projects and ventures.