Lenovo takes center stage at CES 2026, defying trend of Chinese tech firms retreating from the show. The company's annual product launch event, Tech World, held a two-hour spectacle at Las Vegas' Sphere venue that captivated the audience with lasers and 16K video projections.
Behind the scenes, Lenovo worked tirelessly to power the visuals, utilizing hundreds of workstations, servers, and services to deliver real-time rendering for immersive live shows and cinematic-scale productions. This marked a notable difference from many other Chinese companies, which have largely avoided CES since the Covid-19 pandemic due to travel restrictions and rising geopolitical tensions.
Lenovo's CEO Yuanqing Yang was joined on stage by senior executives from Nvidia, AMD, and Intel, including Jensen Huang and Lisa Su, who had delivered their own keynotes earlier in the week. This co-marketing strategy has been a key aspect of Lenovo's approach, with the company seeking to build partnerships and strengthen its presence in the U.S. market.
The Tech World presentation showcased a broad range of products and platforms, centered around Lenovo's Hybrid A.I. initiative led by Qira, a cross-device personal AI "super agent." The company also introduced new A.I.-powered PCs, smartphones, and servers, as well as wearable and rollable concept devices.
Lenovo's focus on the U.S. market is significant, with Yang aiming to become a solid No.3 player in North America. However, the company trails behind HP and Dell in the PC market, with American consumers accounting for less than 20% of Lenovo's total revenue.
The absence of major Chinese technology companies at CES has been notable in recent years, with several firms, including Huawei, DJI, and Alibaba, largely absent from the show. However, participation has rebounded since China fully reopened post-pandemic, albeit still below pre-Covid levels.
Lenovo's foray into sports branding is another key aspect of its strategy, with the company partnering with high-profile brands like FIFA and Formula 1 to strengthen its presence in the U.S. market. The Tech World presentation included a ticket raffle offering attendees a chance to win an all-inclusive ticket to the FIFA World Cup quarterfinal matches.
Overall, Lenovo's determination to stand out at CES 2026 marked a significant departure from the trend of Chinese tech firms retreating from the show. By investing in innovative products and strategic partnerships, Lenovo is seeking to build a stronger presence in the U.S. market and establish itself as a major player in the technology industry.
Behind the scenes, Lenovo worked tirelessly to power the visuals, utilizing hundreds of workstations, servers, and services to deliver real-time rendering for immersive live shows and cinematic-scale productions. This marked a notable difference from many other Chinese companies, which have largely avoided CES since the Covid-19 pandemic due to travel restrictions and rising geopolitical tensions.
Lenovo's CEO Yuanqing Yang was joined on stage by senior executives from Nvidia, AMD, and Intel, including Jensen Huang and Lisa Su, who had delivered their own keynotes earlier in the week. This co-marketing strategy has been a key aspect of Lenovo's approach, with the company seeking to build partnerships and strengthen its presence in the U.S. market.
The Tech World presentation showcased a broad range of products and platforms, centered around Lenovo's Hybrid A.I. initiative led by Qira, a cross-device personal AI "super agent." The company also introduced new A.I.-powered PCs, smartphones, and servers, as well as wearable and rollable concept devices.
Lenovo's focus on the U.S. market is significant, with Yang aiming to become a solid No.3 player in North America. However, the company trails behind HP and Dell in the PC market, with American consumers accounting for less than 20% of Lenovo's total revenue.
The absence of major Chinese technology companies at CES has been notable in recent years, with several firms, including Huawei, DJI, and Alibaba, largely absent from the show. However, participation has rebounded since China fully reopened post-pandemic, albeit still below pre-Covid levels.
Lenovo's foray into sports branding is another key aspect of its strategy, with the company partnering with high-profile brands like FIFA and Formula 1 to strengthen its presence in the U.S. market. The Tech World presentation included a ticket raffle offering attendees a chance to win an all-inclusive ticket to the FIFA World Cup quarterfinal matches.
Overall, Lenovo's determination to stand out at CES 2026 marked a significant departure from the trend of Chinese tech firms retreating from the show. By investing in innovative products and strategic partnerships, Lenovo is seeking to build a stronger presence in the U.S. market and establish itself as a major player in the technology industry.
and Lenovo's bringing the heat 
. They're not afraid to take risks, unlike some other Chinese companies that are just sitting out 
. Their Tech World show was EPIC! 16K video projections and lasers? That's some next-level stuff 
. Lenovo's really trying to make a mark in the US market, aiming for top 3 spot... we'll see how it goes 
. I'm loving their Hybrid A.I. initiative and all the new gadgets 
. They're not afraid to partner with big names like Nvidia and AMD either 
. Lenovo's on a roll!
. I mean, who needs to be absent from an event when you can bring the house down with lasers and 16k video projections 
.
. It's all about creating that seamless experience for consumers, and it sounds like Lenovo is killing the game with their AI-powered products 
. And can we talk about how cool it is to see high-profile brands like FIFA and Formula 1 partnering with them? 
that's what I call strategic marketing!
! It was like something straight out of a movie. Anyway, I heard it costs a pretty penny for those 16K video projections... like, what's the diff between 4K and 16K again? And why are these giant companies doing all this just to sell laptops and stuff? Don't get me wrong, I'd love to have that sweet new A.I. super agent Qira thingy 
thats some serious tech right there. anyway lenovo's trying to be more present in the us market and build relationships with other companies like nvidia and amd so i guess that makes sense 
their hybrid ai initiative is also pretty interesting especially with qira being a "super agent" for personal ai 
! It's awesome that they're not letting travel restrictions and geopolitical tensions hold them back 
. The fact that their CEO, Yuanqing Yang, was joined on stage by top execs from Nvidia, AMD, and Intel shows just how serious Lenovo is about building partnerships 
. Becoming a No.3 player in North America is no easy feat, but if anyone can do it, Lenovo can 
. Their Hybrid A.I. initiative and innovative products like AI-powered PCs and smartphones are definitely worth keeping an eye on 
.
! Partnering with FIFA and Formula 1 is a great way to get their name out there and connect with consumers in the U.S. market 
. The ticket raffle for the FIFA World Cup quarterfinal matches was a fantastic touch 
!
. And can we talk about their Hybrid A.I. initiative? Qira, the cross-device personal AI "super agent," sounds like something out of sci-fi 
. Maybe this is the year we see some innovative new tech from Lenovo? Fingers crossed! 
. Lenovo's focus on the US market feels so played out, can't they just innovate something new for a change? And whats with all the celebrity cameos, does that really make up for their lackluster product lineup?
. Lenovo's strategy of focusing on sports branding and co-marketing events will definitely help it stay visible in the U.S. market 
. And by joining forces with these execs on stage, they're showing that they're committed to making waves in the US market 
. But hey, they're aiming high, and if anyone can make it happen, it's Lenovo 
! I mean, the fact that they're not only participating but also bringing their A-game with those sick visuals 
. And let's be real, partnering with major brands like FIFA and F1 is a genius move 
. Lenovo's CEO Yuanqing Yang is really on point trying to build partnerships and strengthen their presence in the US market 
. With all the tension going on, it's actually good to see Chinese companies like Lenovo taking a proactive approach to rebuild trust and establish themselves in key markets 
?
. plus, Lenovo's Hybrid A.I. initiative sounds super cool, but Qira is already kinda like an AI superhero, what makes it so special? 
. or are they actually gonna make some real changes in the US market? only time will tell 
.
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. It shows that they're committed to making a statement and building strong partnerships in the US market. I love how they showcased their Hybrid A.I. initiative and new tech-powered products - it's definitely giving me some inspiration for my own projects! 
! But what I'm really intrigued by is Lenovo's Hybrid A.I. initiative - a "cross-device personal AI super agent" 
. If they can make that tech accessible and affordable for the masses, we might just see Lenovo become a household name 
but seriously tho, lenovo's been playing it smart with their partnerships and marketing strategy... Jensen Huang and Lisa Su showing up on stage alongside yang is no joke 
and let's not forget those a.i powered devices 
. I mean, 16K video projections? Who cares? And don't even get me started on the ticket raffle for FIFA World Cup tickets - what a desperate move to appeal to fans 
... I mean, who wouldn't want to be a part of that amazing display of tech awesomeness? 
. Lenovo's trying so hard to make a name for itself in the US market, and I love how they're partnering with big names like Nvidia and AMD.