On, a Swiss sports brand, is revolutionizing the sportswear industry with its innovative approach to manufacturing, technology, and sustainability. Founded by David Allemann, Caspar Coppetti, and Olivier Bernhard, who met while competing in triathlons, On has disrupted the traditional industry with its cutting-edge "LightSpray" flying fibre technology, which creates a high-tech, £300 sports shoe at an unprecedented pace.
The brand's commitment to innovation is evident in its production process, which involves almost entirely automated manufacturing, utilizing robots and AI to create shoes that are both functional and stylish. This approach not only reduces costs but also minimizes the environmental impact of traditional manufacturing methods.
On has collaborated with high-profile celebrities such as Roger Federer, Zendaya, FKA twigs, and Burna Boy on limited-edition fashion-led collaborations, further solidifying its status as a premium sports brand. The company's focus on sustainability is also noteworthy, with shoes boasting a 75% lower CO2 footprint compared to traditional models.
Despite facing increased competition from established brands like Nike and Adidas, On has managed to carve out its niche by emphasizing local manufacturing, which provides an advantage in terms of agility, sustainability, and reduced shipping costs. The brand's retail expansion is also noteworthy, with plans to open up to seven stores in London alone, making the UK capital its largest retail center.
At its Zurich headquarters, the company boasts a futuristic design aesthetic, reflecting its innovative approach to manufacturing and technology. David Allemann, co-founder of On, attributes the brand's success to its "explorer spirit," which encourages innovation, creativity, and risk-taking without fear of failure.
As On continues to expand globally, it remains committed to fostering a sense of community among customers through its retail stores, which serve as hubs for running clubs and enthusiasts. Allemann believes that participating in sports brings people together, creating an unbridgeable gap between the online world and real-life experiences.
With its focus on innovation, sustainability, and design, On is poised to continue disrupting the sportswear industry, attracting a new generation of customers who value high-performance, eco-friendly products with a touch of style.
The brand's commitment to innovation is evident in its production process, which involves almost entirely automated manufacturing, utilizing robots and AI to create shoes that are both functional and stylish. This approach not only reduces costs but also minimizes the environmental impact of traditional manufacturing methods.
On has collaborated with high-profile celebrities such as Roger Federer, Zendaya, FKA twigs, and Burna Boy on limited-edition fashion-led collaborations, further solidifying its status as a premium sports brand. The company's focus on sustainability is also noteworthy, with shoes boasting a 75% lower CO2 footprint compared to traditional models.
Despite facing increased competition from established brands like Nike and Adidas, On has managed to carve out its niche by emphasizing local manufacturing, which provides an advantage in terms of agility, sustainability, and reduced shipping costs. The brand's retail expansion is also noteworthy, with plans to open up to seven stores in London alone, making the UK capital its largest retail center.
At its Zurich headquarters, the company boasts a futuristic design aesthetic, reflecting its innovative approach to manufacturing and technology. David Allemann, co-founder of On, attributes the brand's success to its "explorer spirit," which encourages innovation, creativity, and risk-taking without fear of failure.
As On continues to expand globally, it remains committed to fostering a sense of community among customers through its retail stores, which serve as hubs for running clubs and enthusiasts. Allemann believes that participating in sports brings people together, creating an unbridgeable gap between the online world and real-life experiences.
With its focus on innovation, sustainability, and design, On is poised to continue disrupting the sportswear industry, attracting a new generation of customers who value high-performance, eco-friendly products with a touch of style.
And I gotta give it up for their commitment to sustainability - 75% lower CO2 footprint? That's huge! 
It's like they're saying, "Hey, we care about the planet, and we care about your feet too." 
It's like having a piece of celebrity history on your feet. Plus, their retail stores are becoming community hubs - I love how they're bringing people together through sports. That's what it's all about! 
I'm loving how On's commitment to tech & sustainability is really making waves in the sportswear scene! 
Their LightSpray flying fibre tech is straight fire 
. Plus, their retail stores are becoming hubs for community vibes - it's awesome to see brands focusing on building connections with customers rather than just pushing products 
. The UK expansion is also super exciting, I'm curious to check out those seven London stores 
. David Allemann's 'explorer spirit' philosophy is so inspiring, it's refreshing to see a brand embracing innovation and creativity 
. On's future plans are looking bright, can't wait to see what they come up with next! 
. I mean, who wouldn't want to wear a £300 shoe but know it's making less CO2? Plus, their collaborations with cool celebs like Zendaya are on point 
. On's got the explorer spirit going on and I'm here for it! They're not just about churning out shoes, they're creating a community around running and sports 
And the fact that they're making high-quality shoes at a lower cost is just amazing. Plus, their commitment to sustainability is, like, super admirable. I love how they're focusing on reducing their CO2 footprint and making eco-friendly products. It's awesome that they're inspiring a new generation of customers who care about what they wear. And I'm all for their community-driven approach – it's like, running clubs and stuff? 
. I mean, sure, it's got some fancy tech and all that, but is it really worth the price tag? I've seen some decent options from other brands that don't break the bank 
. And don't even get me started on the CO2 footprint - 75% lower or whatever... it's still a shoe made of materials that's gonna have an impact on the environment, you know? 
. I'm not saying it's bad or anything, but let's keep things in perspective 
it's wild that they can make a £300 shoe in record time! 
would love to check out one of their stores in London, sounds like an awesome community vibe 
But seriously, I'm loving On's approach to manufacturing and tech. I had a friend who used to work at Nike, and she said they're like the OGs of the industry, but On is definitely shaking things up. Like, £300 for a shoe? That's insane, right? 
. Plus, those limited-edition collabs with celebs? Goals 
, I'm so hyped about this Swiss brand, On! They're totally killing it in the sports wear game 
. I'm low-key hoping they'll open more stores in London soon, it'd be awesome to check out their flagship store 
. David Allemann's "explorer spirit" vibes are everything 
. Can't wait to see what they come up with next!