Wrexham's Finances Explained as Club Eyes Premier League
The Welsh club, who have already made history with three successive promotions, took a major step towards potentially their biggest jump yet when they moved into the Championship play-off places. The recent investment has boosted finances by almost £50m.
It is revealed that Wrexham's new owners, Ryan Reynolds and Rob Mac, completed their takeover in February 2021 with a £2m investment. Reports prior to the ASC deal suggested the club was being valued at £350m. For comparison, reports suggested the December 2024 takeover at Sheffield United valued them at around £100m.
Wrexham's value hinges on the profile and potential for more growth. The Welcome to Wrexham documentary, screened around the world, brings in no revenue but acts as a huge marketing tool. It has allowed the side's popularity to skyrocket among football fans in North America, with every Wrexham game screened live in the USA last season.
The club's ability to generate money from commercial or sponsorship relationships is part of their success story. Eric Allyn and Michael Williamson wearing dark suit jackets, open-necked white shirts and lanyards Getty Images
New investment has given the club access to greater funds, but it does not mean a transfer spree is ahead. Wrexham would potentially be in breach of profit and sustainability rules (PSR) if £48m was suddenly spent simply on squad strengthening.
Instead, it is being seen as a way of also bringing the club up to speed with outlay on infrastructure, academy, and women's set-up not counted in PSR. There is also ongoing work to the new Kop Stand as well as future plans for the club's stadium, with aims to expand and increase hospitality options.
But clearly, it does also mean there could be an extra signing or two in future windows. If Wrexham are promoted to the Premier League, then they will come under the umbrella of the new squad cost ratio, which effectively would allow Wrexham to only be allowed to spend 85% of their revenue on players.
The owners remain open to further investment, given their celebrity status does not bring with it the wealth of owners at some Premier League clubs. Reynolds and Mac maintain a significant majority stake, which Maguire says is key given the brand is still dependent on the involvement of the pair.
The recent investments in Wrexham from fairly senior, very forensic-orientated investment houses suggests that there would have been some form of golden handcuffs for Reynolds and McElhenney to ensure they will be there for X years.
The Welsh club, who have already made history with three successive promotions, took a major step towards potentially their biggest jump yet when they moved into the Championship play-off places. The recent investment has boosted finances by almost £50m.
It is revealed that Wrexham's new owners, Ryan Reynolds and Rob Mac, completed their takeover in February 2021 with a £2m investment. Reports prior to the ASC deal suggested the club was being valued at £350m. For comparison, reports suggested the December 2024 takeover at Sheffield United valued them at around £100m.
Wrexham's value hinges on the profile and potential for more growth. The Welcome to Wrexham documentary, screened around the world, brings in no revenue but acts as a huge marketing tool. It has allowed the side's popularity to skyrocket among football fans in North America, with every Wrexham game screened live in the USA last season.
The club's ability to generate money from commercial or sponsorship relationships is part of their success story. Eric Allyn and Michael Williamson wearing dark suit jackets, open-necked white shirts and lanyards Getty Images
New investment has given the club access to greater funds, but it does not mean a transfer spree is ahead. Wrexham would potentially be in breach of profit and sustainability rules (PSR) if £48m was suddenly spent simply on squad strengthening.
Instead, it is being seen as a way of also bringing the club up to speed with outlay on infrastructure, academy, and women's set-up not counted in PSR. There is also ongoing work to the new Kop Stand as well as future plans for the club's stadium, with aims to expand and increase hospitality options.
But clearly, it does also mean there could be an extra signing or two in future windows. If Wrexham are promoted to the Premier League, then they will come under the umbrella of the new squad cost ratio, which effectively would allow Wrexham to only be allowed to spend 85% of their revenue on players.
The owners remain open to further investment, given their celebrity status does not bring with it the wealth of owners at some Premier League clubs. Reynolds and Mac maintain a significant majority stake, which Maguire says is key given the brand is still dependent on the involvement of the pair.
The recent investments in Wrexham from fairly senior, very forensic-orientated investment houses suggests that there would have been some form of golden handcuffs for Reynolds and McElhenney to ensure they will be there for X years.
i mean theyve already made history with 3 promotions in a row & now theyre gettin close to the premier league lol its like what even is their secret sauce tho? its def not just about the welcome to wrexham docu lol thats been a game changer for them imo, got all these new fans goin wild for em. and yeah their owners r tryin to keep it real with the finances 2 much £48m in one go would be sketchy lol but its cool they're investin in the academy & women's team now too that's super great to see
... yeah right! It sounds like Ryan Reynolds and Rob Mac are trying to buy their way into the Premier League with a bunch of hype and a few decent signings. I mean, £50m is a nice chunk of change, but let's be real, it's still not enough to compete with the big boys.
Either way, I'm loving every minute of this underdog story - bring on the Wrexham Premier League debut! 
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. The fact that they can generate money from commercial and sponsorship relationships has been a key factor in their success story.
. There are still constraints around profit and sustainability rules (PSR) to consider. But with the new investment, they're also bringing the club up to speed on infrastructure, academy, and women's set-up development - which is a huge step forward 
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. It ensures that their involvement remains crucial to the brand, even if they don't bring in massive wealth like some Premier League owners do 
. The 85% revenue cap on player spending could be a challenge, but it'll also be an opportunity for them to build a sustainable team in the long term 
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! their journey from being a non-league club to potentially making it to the premier league is truly inspiring 
. and let's be real, who wouldn't want to watch wrexham games live on tv in the usa? 
their welcome to wrexham documentary was so cool, it's amazing how much of a impact it had on their popularity! 
i hope they make it to the premier league soon and can give their fans some amazing memories 
But I guess that's what happens when you've got Ryan Reynolds and Rob McElhenney at the helm, the celeb factor bringing in the cash 
... don't wanna see 'em get docked points over breaching those profit & sustainability rules 
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and it's so cool! apparently they get paid to go around the world and take pics of cats in different locations. like, what even is that? anyway, back to wrexham... i was thinking, have you ever noticed how some people's faces are just perfectly suited for comedy? like ryan reynolds 
his eyes are so expressive! and speaking of eyes, did you know that the average human eye can process 36,000 bits of information every hour? that's crazy!
, and let's be real, having ryan reynolds and rob mac at the helm is a huge plus for the club 
, but i'm curious to see how they'll manage the funds without breaking any profit and sustainability rules 
️. But, let's not get ahead of ourselves - £48m for transfer spending could raise some eyebrows under PSR rules 
. It'll be interesting to see how the owners manage their finances moving forward 
newsflash: having Ryan Reynolds as your owner doesn't make you a premier league team overnight 
, I remember when football clubs were just about the game itself, not about gettin' a sweet FA from TV deals 
they gotta keep an eye on those profit & sustainability rules or else!