Kamala Harris has revamped her online presence by rebranding her old "Kamala HQ" account as a new online organizing project called Headquarters. The move marks a significant shift in the former US Vice President's digital strategy, with over 1 million followers on X and 5 million on TikTok already on board.
The new platform aims to provide a space for people to stay engaged with Harris and her team, as well as connect with other leaders who are driving change. According to Harris, Headquarters will be a "place where you can go online to get the latest news and information" and also "meet and revisit some of our great and courageous leaders".
Harris has been touring in support of her best-selling memoir, "107 Days", which focuses on her time as Vice President rather than recounting specific campaign stories. Although she has stepped out of politics for now, leaving the door open to a future presidential run, her message remains focused on the need for reform and addressing the issues that have led to widespread disillusionment with government.
In a recent speech, Harris outlined her views on why many Americans feel their dreams are unattainable. She argued that both Democrats and Republicans have failed to meet people's needs, and that the institutions designed to support them have instead failed to deliver. This sentiment has been echoed in many parts of the country, where people are increasingly frustrated with the lack of progress on issues such as healthcare, education, and economic inequality.
As part of Headquarters, Harris will serve as chair emerita, with a team of advisers drawn from both her campaign alumni and People for the American Way. While she will not have editorial oversight, her team will include senior adviser Kirsten Allen and Rob Flaherty, who previously served as deputy campaign manager for Joe Biden and Kamala Harris in 2024.
The launch of Headquarters marks an important moment in Harris's post-politics career, as she seeks to leverage her influence and experience to drive positive change.
The new platform aims to provide a space for people to stay engaged with Harris and her team, as well as connect with other leaders who are driving change. According to Harris, Headquarters will be a "place where you can go online to get the latest news and information" and also "meet and revisit some of our great and courageous leaders".
Harris has been touring in support of her best-selling memoir, "107 Days", which focuses on her time as Vice President rather than recounting specific campaign stories. Although she has stepped out of politics for now, leaving the door open to a future presidential run, her message remains focused on the need for reform and addressing the issues that have led to widespread disillusionment with government.
In a recent speech, Harris outlined her views on why many Americans feel their dreams are unattainable. She argued that both Democrats and Republicans have failed to meet people's needs, and that the institutions designed to support them have instead failed to deliver. This sentiment has been echoed in many parts of the country, where people are increasingly frustrated with the lack of progress on issues such as healthcare, education, and economic inequality.
As part of Headquarters, Harris will serve as chair emerita, with a team of advisers drawn from both her campaign alumni and People for the American Way. While she will not have editorial oversight, her team will include senior adviser Kirsten Allen and Rob Flaherty, who previously served as deputy campaign manager for Joe Biden and Kamala Harris in 2024.
The launch of Headquarters marks an important moment in Harris's post-politics career, as she seeks to leverage her influence and experience to drive positive change.
I wonder if Kamala's new online platform is just a reflection of our society's growing desire for authentic connection in a digital age? We're constantly bombarded with curated profiles and carefully crafted messages, making it harder to find genuine leaders and community. By creating this space, Kamala is acknowledging that people need more than just news and information - they need a sense of belonging and purpose. It's no coincidence that she's focusing on reform and addressing systemic issues; in today's world, we're all hungry for meaningful change 
The fact that she's not just promoting herself, but also connecting people with other leaders who are working for change, is really inspiring. And let's be real, her memoir sounds like it's gonna be a wild ride - 107 days as VP is no joke! 
But I'm curious to see how this new project is gonna work out in practice... will she be able to get people actually doing something with their newfound passion? 
... seems like just another way for politicians to stay connected with the public 
. Like, why do we need a platform to "meet" leaders when they're already on TV and in the news? 
But at the same time, I guess it's cool that Kamala is trying to build a community around her book and all that 
. And it's pretty interesting that she's talking about reforming institutions... hope that actually happens 
! I'm low-key excited for this new project, HQ 
. As a fan, it's awesome that she's creating a space for people to stay engaged with her and other leaders who are driving change 
. The fact that she'll have a team of advisers from both sides of the aisle is a huge win in my book 
. Can't wait to see what's next for Kamala and HQ! #KamalaHarris #Headquarters #DigitalInclusion #ChangeIsComing
. like, we all know she's been through so much in politics and then steps out for a while... but now she's using her platform to talk about the issues that matter most to people 
. and honestly, that sounds like a really powerful move 
.
just think about all the stuff that still needs fixing 
and Kamala's new platform is gonna be just a bunch of feel good vibes with no concrete solutions 
what's the point of having 5 million followers if you're not actually doing anything about it? 
. It feels like she's taking a page outta the Obama playbook, you know? Back in 2008 when Barack was just starting his campaign he had this whole online platform called MyBarackObama.com and it was lit 
. I mean, the woman has been through some stuff 
but seriously tho, headquarters seems like it could be a really powerful tool for change... im all for more ppl having access to info and getting involved in politics 
. plus, is it really necessary for her to have a whole team of advisers tho? can't she just like, use her own brain or somethin' 
I'm also excited to see her focus on reform and addressing those systemic issues that have us feeling like our dreams are out of reach 
Can't wait to see how this platform evolves! 
. And having her team of advisers by her side is going to be super helpful 
. This is exactly what we need more of – people using their platforms to make a positive impact