Grammy's Extended Best New Artist Segment: A COVID-19 Baby
The 63rd Annual Grammy Awards in 2021 marked a turning point for the event, as the COVID-19 pandemic prompted an unprecedented decision to turn the show into an immersive musical experience. The production team, led by executive producers Ben Winston and Harvey Mason Jr., saw an opportunity to create something innovative and exciting.
The idea of having all eight nominees perform live on stage was born out of the fluidity and spontaneity of the virtual Grammy Awards ceremony held in 2021. Winston recalled, "We turned the show because we didn't have an audience... We went from one artist to the next, and it never stopped." This approach allowed for a seamless transition between performances, mimicking how listeners typically consume music – one song after another.
Fast-forward to this year's Grammys, where all eight nominees will take the stage in a bold experiment. Winston explained, "We loved the fluidity that the COVID Grammys gave us... So when we were looking last year at the best new artist [nominees], we thought, 'Wouldn't this be cool if we just went one to the other to the other?'". The extended segment promises to be a technical marvel, with performances dotted across the arena, both backstage and in front of the audience.
The decision to expand the best new artist segment comes with its own set of challenges. Winston emphasized, "It's got all the trappings of other awards shows... But you also have 20 incredible music performances every year that need their own set, instruments, dance routines, costumes." With only two days to rehearse and a packed schedule, it's no wonder that this segment is considered one of the most ambitious in Grammys history.
Winston also expressed gratitude for show host Trevor Noah, who has been instrumental in bringing a fresh energy to the ceremony. "I think he's incredible... He's as excited to be in the middle of that room as we all are to watch it," Winston said. Mason Jr. added that Noah's passion and expertise have significantly contributed to the show's evolution.
The Grammys' increasing focus on Latin artists is also noteworthy, with many citing Ricky Martin's 1999 performance of "La Copa de la Vida" as a pivotal moment in the genre's rise to prominence. Today, the ceremony aims to celebrate music that is timely and relevant, including Latin creators who have had a remarkable year.
With its innovative format and diverse lineup, this year's Grammys promises to be an unforgettable experience for both performers and viewers alike.
The 63rd Annual Grammy Awards in 2021 marked a turning point for the event, as the COVID-19 pandemic prompted an unprecedented decision to turn the show into an immersive musical experience. The production team, led by executive producers Ben Winston and Harvey Mason Jr., saw an opportunity to create something innovative and exciting.
The idea of having all eight nominees perform live on stage was born out of the fluidity and spontaneity of the virtual Grammy Awards ceremony held in 2021. Winston recalled, "We turned the show because we didn't have an audience... We went from one artist to the next, and it never stopped." This approach allowed for a seamless transition between performances, mimicking how listeners typically consume music – one song after another.
Fast-forward to this year's Grammys, where all eight nominees will take the stage in a bold experiment. Winston explained, "We loved the fluidity that the COVID Grammys gave us... So when we were looking last year at the best new artist [nominees], we thought, 'Wouldn't this be cool if we just went one to the other to the other?'". The extended segment promises to be a technical marvel, with performances dotted across the arena, both backstage and in front of the audience.
The decision to expand the best new artist segment comes with its own set of challenges. Winston emphasized, "It's got all the trappings of other awards shows... But you also have 20 incredible music performances every year that need their own set, instruments, dance routines, costumes." With only two days to rehearse and a packed schedule, it's no wonder that this segment is considered one of the most ambitious in Grammys history.
Winston also expressed gratitude for show host Trevor Noah, who has been instrumental in bringing a fresh energy to the ceremony. "I think he's incredible... He's as excited to be in the middle of that room as we all are to watch it," Winston said. Mason Jr. added that Noah's passion and expertise have significantly contributed to the show's evolution.
The Grammys' increasing focus on Latin artists is also noteworthy, with many citing Ricky Martin's 1999 performance of "La Copa de la Vida" as a pivotal moment in the genre's rise to prominence. Today, the ceremony aims to celebrate music that is timely and relevant, including Latin creators who have had a remarkable year.
With its innovative format and diverse lineup, this year's Grammys promises to be an unforgettable experience for both performers and viewers alike.
I gotta say, the way they're takin' the best new artist segment and turnin' it into this whole immersive thing? It's like they're showin' us that sometimes you gotta take a risk and try somethin' new, just 'cause it's never been done before! You know what I mean? 
! I mean, the fluidity of the virtual 2021 Grammy Awards ceremony was genius, but taking it up a notch by having all eight nominees perform live on stage is just crazy 
! It's like they're giving us a masterclass in music production and event planning. And can we talk about how much I love that Trevor Noah is hosting? 
He brings so much energy to the show, and his passion for music is infectious. I'm also super stoked to see more Latin artists getting recognition – it's long overdue! 
It's like they're trying to recreate that crazy vibe from last year's virtual Grammys. I love how they're taking risks and pushing the boundaries of what a awards show can be.
! The guy brings so much energy to the ceremony and it's amazing to see him shine in his hosting role. The way he interacts with the performers and the other presenters is pure magic 
.
. With 20+ performances happening at once, I hope everything comes together smoothly and doesn't turn into a hot mess 
. But overall, I'm super stoked for this year's Grammys and can't wait to see what they have in store for us! 
. I love how it's going to be a musical experience, with all eight nominees performing live 
. And can we talk about Trevor Noah as host? He's always been so down-to-earth and hilarious 
can't wait to watch this extended segment & see how it all comes together 
. It's like a musical concert, you know? And with Trevor Noah hosting, it's gonna be lit 
. I'm also hyped about the focus on Latin artists this year - it's about time we give them more recognition 
. But overall, I'm super stoked for this year's Grammys!
. I mean, can't we have a more relaxed vibe or something? 
. But let's be real, the logistics of this are gonna be a nightmare to deal with 
and what's up with the constant switching between artists, won't that make it feel like some people are getting robbed of their spotlight time 
20 performances in one night is a lot even for a pro. and yeah trevor noah is pretty awesome as host he brings the funny 
i dont really know much about latin music but its dope that they're giving more attention to artists from that scene. maybe its because the grammys are trying to stay relevant 
i guess its gonna b amazin though w/ trevor noah as host & all these awesome performers... maybe latin music wld get more reps lol ricky martin @ the 1999 grammys was lit tho 
gotta watch this year's show 2 c how it all goes down 
The COVID-19 Grammy show actually paved the way for this innovative format 
The diversity and inclusivity are everything, am I right? 
According to the latest numbers, 22% of US music streaming users are Latinx 
. He brings that energy and enthusiasm that makes you want to watch every minute of it. The fact that they're having him host just adds another layer of excitement to the whole event 
. I'm thinking it's gonna be a wild ride, but in the best possible way 
. Bring on the performances, the surprises, and the unforgettable moments!