Laura Bardier's ESTE ARTE: The Art Market Builder from Scratch
In Uruguay, a country often overlooked as an art hub, the landscape has been shifting over the past decade. Two key factors have contributed to this shift - the influx of high-net-worth individuals in Punta del Este and Laura Bardier's pioneering efforts through her art fair, ESTE ARTE.
Launched 12 years ago, ESTE ARTE was initially met with skepticism as it sought to challenge the conventional understanding of an art market. Bardier, who had worked extensively in institutional art systems both domestically and internationally, recognized that Uruguay lacked a critical mass of professional galleries. With no prior experience in the commercial side of the art world, she drew on her knowledge gained from years working with renowned institutions like PAN and the MADRE Museum in Naples.
Bardier's aim was to create an infrastructure where artists, galleries, curators, and collectors could thrive together. She set out to develop a platform that would not only support local talent but also foster meaningful dialogue between international curators and collectors. The fair's success can be attributed to Bardier's relentless pursuit of refinement, with the quality of exhibits consistently raised over the years.
ESTE ARTE is more than just an art fair - it is a living, breathing ecosystem that has helped shape Uruguay's art scene into what it is today. With its intimate setting and focus on local artists, ESTE ARTE encourages visitors to engage closely with the artwork, fostering deeper connections between collectors, curators, and artists.
Through its various initiatives, including awards for local collectors and philanthropists, ESTE ARTE has helped create a sense of community around art in Uruguay. The fair's commitment to fostering meaningful dialogue between international curators and collectors has not only brought visibility to Uruguayan artists but also challenged the conventional understanding of an art market.
As Bardier continues to refine her vision for ESTE ARTE, it is clear that she has successfully built a market from scratch. Her dedication to quality and refinement has raised the bar for both local and international exhibitors, solidifying Uruguay's place as a notable player in the South American art scene.
In Uruguay, a country often overlooked as an art hub, the landscape has been shifting over the past decade. Two key factors have contributed to this shift - the influx of high-net-worth individuals in Punta del Este and Laura Bardier's pioneering efforts through her art fair, ESTE ARTE.
Launched 12 years ago, ESTE ARTE was initially met with skepticism as it sought to challenge the conventional understanding of an art market. Bardier, who had worked extensively in institutional art systems both domestically and internationally, recognized that Uruguay lacked a critical mass of professional galleries. With no prior experience in the commercial side of the art world, she drew on her knowledge gained from years working with renowned institutions like PAN and the MADRE Museum in Naples.
Bardier's aim was to create an infrastructure where artists, galleries, curators, and collectors could thrive together. She set out to develop a platform that would not only support local talent but also foster meaningful dialogue between international curators and collectors. The fair's success can be attributed to Bardier's relentless pursuit of refinement, with the quality of exhibits consistently raised over the years.
ESTE ARTE is more than just an art fair - it is a living, breathing ecosystem that has helped shape Uruguay's art scene into what it is today. With its intimate setting and focus on local artists, ESTE ARTE encourages visitors to engage closely with the artwork, fostering deeper connections between collectors, curators, and artists.
Through its various initiatives, including awards for local collectors and philanthropists, ESTE ARTE has helped create a sense of community around art in Uruguay. The fair's commitment to fostering meaningful dialogue between international curators and collectors has not only brought visibility to Uruguayan artists but also challenged the conventional understanding of an art market.
As Bardier continues to refine her vision for ESTE ARTE, it is clear that she has successfully built a market from scratch. Her dedication to quality and refinement has raised the bar for both local and international exhibitors, solidifying Uruguay's place as a notable player in the South American art scene.