Campbell's Pruneyard Cinemas Stays Open in Shocking U-Turn After Earlier Closure Announcement
In a stunning move, the Campbell-based dine-in movie theater Pruneyard Cinemas announced on Friday it would be staying open, defying an earlier statement made just over a month ago that both the theater and Cedar Room lounge would close on January 25.
The news has left many in the community feeling relieved, as public enthusiasm and support seemed to play a crucial role in the decision-making process. According to an email sent by the theatre's managing partners, it was largely due to the encouragement from fans and the media that allowed them to reach an agreement with Regency Centers, preventing the closure of Pruneyard Cinemas.
The move is seen as a significant victory for the theater, which had been facing financial struggles. The theatre had filed a lawsuit against Regency Centers in December over rent disputes, but it appears this has now been resolved.
As part of its plan to increase revenue and stay afloat, Pruneyard Cinemas plans to expand its offerings beyond film screenings. These will include live music, magic shows, comedy performances, private theater rentals, and even more culinary events like the popular Culinary Cinema series.
The news comes as a welcome relief for movie fans in the area who had feared losing their beloved dine-in cinema experience. With this reversal of fortunes, Pruneyard Cinemas is set to continue serving its community, and with new initiatives, it seems there's no going back.
In a stunning move, the Campbell-based dine-in movie theater Pruneyard Cinemas announced on Friday it would be staying open, defying an earlier statement made just over a month ago that both the theater and Cedar Room lounge would close on January 25.
The news has left many in the community feeling relieved, as public enthusiasm and support seemed to play a crucial role in the decision-making process. According to an email sent by the theatre's managing partners, it was largely due to the encouragement from fans and the media that allowed them to reach an agreement with Regency Centers, preventing the closure of Pruneyard Cinemas.
The move is seen as a significant victory for the theater, which had been facing financial struggles. The theatre had filed a lawsuit against Regency Centers in December over rent disputes, but it appears this has now been resolved.
As part of its plan to increase revenue and stay afloat, Pruneyard Cinemas plans to expand its offerings beyond film screenings. These will include live music, magic shows, comedy performances, private theater rentals, and even more culinary events like the popular Culinary Cinema series.
The news comes as a welcome relief for movie fans in the area who had feared losing their beloved dine-in cinema experience. With this reversal of fortunes, Pruneyard Cinemas is set to continue serving its community, and with new initiatives, it seems there's no going back.
. i think that's what drew people to pruneyard cinemas in the first place - the experience of watching a movie on the big screen with friends and family. now they're gonna add all these new events... I wonder if they'll ever have a midnight screening for the original e.t.? 
just when you thought all hope was lost for our local fave movie theater, but luckily, the powers that be have come through 
campbells pruneyard cinemas is staying open after a huge public outpouring of support, and honestly, i'm not surprised - who doesn't love a good ol' fashioned movie night with friends? 
and now, they're gonna try to spice things up by adding live music, magic shows, and more 
sounds like a solid plan to me! maybe we'll even get some new movies or TV shows screened too 
fingers crossed for that. anyway, kudos to the theatre owners and staff for listening to what matters most - the community 
! It just goes to show that community support can really make a difference in business decisions. I mean, who doesn't love a good movie night with friends and family? 
The fact that they're going to expand their offerings and add more events like live music and comedy performances is super exciting too! 
Can you imagine getting to enjoy a private theater rental or attending a Culinary Cinema series event? It's giving me all sorts of ideas for fun nights out! 
Anyway, yay Pruneyard Cinemas for keeping the magic alive and bringing joy to their community 
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cant w8 2 see wht's new!
pruneyard cinemas saved the day 
! thanks 2 all the fans who showed their support 
they're planning new events too 
can't wait for more cinematic magic 
I mean, think about it... We're living in a world where a movie theater can be both on the brink of closure and suddenly get saved by our collective enthusiasm 
It just goes to show that even the smallest, seemingly insignificant places like Pruneyard Cinemas can hold a big impact when we come together as a community 
Still, I guess it's better than them being gone altogether. The fact that they had to resort to a public appeal to stay open is a bit concerning, though. It's like they didn't have enough money to make ends meet... anyway, I'm glad they're staying open, but can we talk about how they're going to make this new "expansion" thing work? 
I mean, live music and comedy performances? How's that gonna pay the bills?
Like I saw the announcement and I was like 'no way' because I love that cinema so much! I was actually planning on going to see a movie last week but they said it was closing. I felt so ripped off 
But now I can go back and enjoy my fave food at Cedar Room again 
I'm glad the community came together to make them change their minds too, it's like they say - word of mouth really does matter 
. But here's an interesting stat: the average number of movie theater visits per person in the US was around 4.8 times in 2020. They should consider loyalty programs or subscription models to increase revenue 
. Also, did you know that 71% of moviegoers prefer dine-in cinemas? Pruneyard Cinemas is definitely on the right track with their new events and culinary offerings 
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