The web is being transformed by an AI-powered arms race, with autonomous bots increasingly dominating the digital landscape. The majority of internet traffic is now comprised of bot-related activity, and this trend is expected to continue, with Toshit Pangrahi, CEO of TollBit, stating that "the majority of the Internet is going to be bot traffic in the future."
As a result, website owners are struggling to assert control over how bots access their content. Many websites have implemented measures to limit what content bots can scrape and feed to AI systems for training purposes, but these efforts are being rapidly outsmarted by sophisticated bots.
According to Akamai's data, bot activity has been rising steadily since last July, with an estimated 1 in 31 visits to website customers' sites now coming from AI scraping bots. The company also reports that over 13% of bot requests were bypassing robots.txt, a file used by websites to indicate which pages bots are supposed to avoid.
To combat this, many companies are now offering tools that allow website owners to charge AI scrapers for accessing their content. These tools aim to create a faster, more machine-to-machine exchange of value between human web traffic and bot activity.
While some firms claim to respect technical boundaries that websites put in place to limit scraping, the reality is that these guardrails can often be complex and difficult to follow. The web-scraping wars are creating new business opportunities, with over 40 companies now marketing bots that collect web content for AI training or other purposes.
The rise of AI-powered search engines, such as OpenClaw, is also driving up demand for these services. Some firms are even promoting a strategy known as generative engine optimization (GEO), which involves surfacing content for AI agents rather than trying to block them.
As the web continues to evolve, it's clear that website owners will need to adapt to this new landscape. The question is whether they can keep pace with the rapidly advancing capabilities of AI bots, or if the arms race will continue to escalate, potentially leading to a major shift in how we interact with the internet.
As a result, website owners are struggling to assert control over how bots access their content. Many websites have implemented measures to limit what content bots can scrape and feed to AI systems for training purposes, but these efforts are being rapidly outsmarted by sophisticated bots.
According to Akamai's data, bot activity has been rising steadily since last July, with an estimated 1 in 31 visits to website customers' sites now coming from AI scraping bots. The company also reports that over 13% of bot requests were bypassing robots.txt, a file used by websites to indicate which pages bots are supposed to avoid.
To combat this, many companies are now offering tools that allow website owners to charge AI scrapers for accessing their content. These tools aim to create a faster, more machine-to-machine exchange of value between human web traffic and bot activity.
While some firms claim to respect technical boundaries that websites put in place to limit scraping, the reality is that these guardrails can often be complex and difficult to follow. The web-scraping wars are creating new business opportunities, with over 40 companies now marketing bots that collect web content for AI training or other purposes.
The rise of AI-powered search engines, such as OpenClaw, is also driving up demand for these services. Some firms are even promoting a strategy known as generative engine optimization (GEO), which involves surfacing content for AI agents rather than trying to block them.
As the web continues to evolve, it's clear that website owners will need to adapt to this new landscape. The question is whether they can keep pace with the rapidly advancing capabilities of AI bots, or if the arms race will continue to escalate, potentially leading to a major shift in how we interact with the internet.