Instagram Has Unveiled a New Way for Users to Personalize Reels Algorithm for 2026
In an effort to further tailor its users' experiences on the platform, Instagram has introduced a new feature that allows English-language users to customize their Reels algorithm for 2026. This innovative tool enables users to highlight specific topics that they want to see more or less of in their feed.
Upon launching the feature, users are presented with a selection of topics that Meta's AI thinks they're interested in based on their recent activity. They can then remove or add new categories to refine their preferences. Additionally, there's a separate field for identifying what they want to see less of โ an essential step for those who wish to avoid certain content.
A novel aspect of this feature is the "build your 2026 algorithm" option, which allows users to highlight three specific topics in particular that they'd like to prioritize. This personalized approach promises to deliver a more relevant and curated feed tailored to each user's unique interests.
In a recent test, it was discovered that tweaking preferred topics resulted in the algorithm adjusting its recommendations surprisingly quickly. However, the classification of content remains an area for improvement, as Meta's systems struggled to distinguish between related yet distinct topics โ such as snowboarding and freestyle skiing.
While users can now exercise greater control over their Reels feed, it appears that the new feature won't extend to avoiding ads entirely. Upon attempting to add "ads" to their "what you want to see less of" list, users were met with an error message stating "no results found." This limitation highlights a gap in the current implementation.
Despite this limitation, the introduction of this personalized algorithm control offers Instagram users a fresh way to shape their Reels experience. By providing more granular customization options, the platform is further cementing its position as a key player in the realm of social media and video-sharing platforms.
In an effort to further tailor its users' experiences on the platform, Instagram has introduced a new feature that allows English-language users to customize their Reels algorithm for 2026. This innovative tool enables users to highlight specific topics that they want to see more or less of in their feed.
Upon launching the feature, users are presented with a selection of topics that Meta's AI thinks they're interested in based on their recent activity. They can then remove or add new categories to refine their preferences. Additionally, there's a separate field for identifying what they want to see less of โ an essential step for those who wish to avoid certain content.
A novel aspect of this feature is the "build your 2026 algorithm" option, which allows users to highlight three specific topics in particular that they'd like to prioritize. This personalized approach promises to deliver a more relevant and curated feed tailored to each user's unique interests.
In a recent test, it was discovered that tweaking preferred topics resulted in the algorithm adjusting its recommendations surprisingly quickly. However, the classification of content remains an area for improvement, as Meta's systems struggled to distinguish between related yet distinct topics โ such as snowboarding and freestyle skiing.
While users can now exercise greater control over their Reels feed, it appears that the new feature won't extend to avoiding ads entirely. Upon attempting to add "ads" to their "what you want to see less of" list, users were met with an error message stating "no results found." This limitation highlights a gap in the current implementation.
Despite this limitation, the introduction of this personalized algorithm control offers Instagram users a fresh way to shape their Reels experience. By providing more granular customization options, the platform is further cementing its position as a key player in the realm of social media and video-sharing platforms.