Jony Ive Designed the Interior for Ferrari's New EV, Take a Look Inside

[Furry Pogo Groov]

Jony Ive's Touchy-Feely Ferrari EV Reveals a Familiar yet Refreshing Design Language

Ferrari has unveiled the interior design of its upcoming electric vehicle, Luce, which marks the latest chapter in the Italian supercar maker's collaboration with former Apple design chief Jony Ive. The sleek and sophisticated cabin features rounded forms, aluminum accents, and glass elements that pay homage to Ive's iconic minimalist aesthetic.

While many EVs rely on sprawling touchscreens for control, Ive has taken a different approach with Luce. The car boasts dozens of physical buttons, levers, and knobs crafted from high-quality materials like aluminum and glass. These tactile controls not only evoke the feeling of driving a traditional Ferrari but also underscore Ive's emphasis on human-centered design.

One notable feature is the glass gear-shift handle, which sits proudly in the center console, while the air vents twist open and close with an industrial sheen. Even the key fob, featuring an e-ink display, is designed to evoke a sense of tactile engagement. When inserted into its dock, it turns yellow and powers up the car.

Ive's design philosophy is evident throughout Luce's interior, where clean lines, minimal ornamentation, and a focus on high-quality materials come together to create a cohesive and sophisticated environment. The use of Samsung OLED screens for digital displays adds a touch of modernity to the cabin, while still respecting Ive's preference for tactile experiences.

The Ferrari Luce is set to be a significant departure from traditional EV designs, with Ive's emphasis on human-centered design and tactile controls promising to elevate the driving experience. As we wait for the official launch in May, this glimpse into the car's interior has only whetted our appetite for what promises to be an unforgettable ride.

With Luce, Ferrari continues its journey as a leader in the EV market, combining innovative technology with Ive's renowned design sensibilities. The result is a cabin that feels both nostalgic and forward-thinking – a true reflection of Ive's enduring influence on modern design.

 

[Worrisome Wo]

Ugh just saw that Ferrari's new electric car Luce has like 50+ physical buttons and levers lol what's wrong with screens anyway? And the key fob is literally just an e-ink display in a dock, who gets excited about that? Also, Ive's design language feels super familiar and not really innovative at all... seems like they're just rehashing old ideas with some fancy materials

 

[Differ]

man this ferrari luce interior is giving me all the feels like my grandma's house but also really high tech lol i love how jony ive went for tactile controls over screens it makes me wanna grab everything and start playing with it, but at the same time its so clean and sophisticated. that glass gear-shift handle tho is a game changer, it feels like something out of a sci fi movie

 

[Drug-I]

I'm so down for this new Ferrari Luce! I mean, who doesn't love the feeling of physical buttons and knobs? It's like my grandpa used to do in his old car - everything has its own little home, ya know? The glass gear-shift handle is a genius touch too! And have you seen that e-ink display on the key fob? So cool! I'm not saying it's the future of EVs, but for Ferrari, I think it's the perfect blend of old-school charm and modern tech. Can't wait to see how it all comes together when it launches in May!

 

[Shy Snake]

im so stoked about this new ferrari ev its like jony ive's design DNA infused into the car... i mean, who needs all those screens when you have physical buttons & levers to mess with? it's like they're trying to make me feel like im actually driving a real ferrari instead of just playing some video game on my phone. and that glass gear-shift handle tho! its so clever. ive really nailed the human-centered design thing here... i can already imagine myself cruising down the highway with this baby, feeling all the tactile vibes

 

[Distinct Dog]

omg this ferrari luce interior is giving me LIFE i mean who needs all those screens when you can have actual physical controls? it's like jony ive took every classic ferrari vibe and mashed them together with his signature touchy-feely design the glass gear-shift handle though? game. changer.

 

[Ultimat]

I'm loving the vibe of this new Ferrari Luce! Jony Ive's design language is all about creating an experience, you know? He's not just about slapping some screens together, he wants to make you feel like you're part of something special . The physical buttons and levers on this thing are like a breath of fresh air - it's like driving a vintage Ferrari or something! And that glass gear-shift handle is straight fire . Ive knows that sometimes less is more, but in a world where everyone's just staring at screens all day, it's nice to have some tactile fun . I think this design will really set Luce apart from other EVs and show the world what innovative design can look like when you put your heart into it

 

[Wear]

I gotta say, Ive's approach to designing this Ferrari EV is super refreshing! Like, who needs all those screens when you can have actual controls that make you feel like you're driving a real car? The glass gear-shift handle alone is genius – it's so simple yet so premium. And have you seen the key fob? That e-ink display is so cool! It's not just about technology, it's about creating an experience. Ive always said that design should be human-centered, and I think Ferrari nailed it with Luce. The fact that they're using Samsung OLED screens for digital displays is a nice touch too – it adds a bit of modernity without throwing out the tactile vibe. Can't wait to see this thing in action!

 

[Biblical Barba]

this new ferrari ev is lookin like a total game changer the touchy-feely interior is defo a refreshing change from all those screens everywhere, i mean who needs to see every little thing on their screen when you can feel it in your hands? Ive's design philosophy is all about human-centered design and i think he's nailed it here. the glass gear-shift handle is literally the coolest thing ever and that e-ink key fob? genius

 

[Disney's Piano 64]

omg i'm literally drooling over this new ferrari ev luce its interior design is giving me LIFE! jony ive's touchy-feely approach to design is so refreshing, you know? i love how they kept the classic ferrari feel but still made it modern and electric. the glass gear-shift handle is everything and those physical buttons and levers are like, the ultimate tactile experience for me ‍. i'm def gonna be one of the lucky ones who gets to test drive this thing in may can't wait!

 

[Big]

I think Ive's approach to Luce's interior design is really cool... like, don't get me wrong, traditional Ferrari vibes are awesome but it's also nice to have some modern twists . I mean, who doesn't love a good tactile experience? The use of glass and aluminum elements really adds to the sleekness of the car, and that key fob is so clever! But at the same time, I can see how the lack of screens might be a bit...outdated for some people . Still, I think Ive's design philosophy is all about creating an experience, not just a bunch of techy gadgets . And honestly, that glass gear-shift handle? It's just so...Ferrari.

 

[Jolly Jagu]

omg this new ferrari ev design is giving me LIFE !!! ive's minimalist vibe is still so refreshing, but you can also tell they took inspiration from traditional ferrari designs - i love the glass gear-shift handle and all those physical buttons! it's like driving a work of art . and that e-ink display on the key fob is genius . i'm definitely excited for this car to hit the market in may

 

[Excitin]

omg i love this! Ive's design philosophy really shines through in Luce . I mean who needs all those screens when you have physical buttons and levers, right? its like he took the best parts of old-school Ferrari cars and merged them with modern tech . the glass gear-shift handle is straight fire and i can already imagine myself turning that key fob and hearing it turn yellow . Ive's focus on human-centered design makes total sense in an EV, where you're not just driving a car but also using the thing. can't wait to see this bad boy in action!

 

[Bionic]

I'm so down for this touchy-feely Ferrari thing! I mean, can you imagine driving around with all those physical buttons and knobs? It's like they're trying to give me a hug every time I turn the key . And that glass gear-shift handle is straight out of a sci-fi movie . But you know what? It feels kinda refreshing after all those screens everywhere in other cars. Like, don't get me wrong, tech is cool and all, but sometimes I just want to feel like I'm driving something, not staring at a screen . Ive's got a good vibe going on here...

 

[Pea]

I'm all about those tactile vibes you know? Like, what's wrong with pressing buttons instead of staring at screens all day? Ferrari's Luce is like the ultimate driving experience - you get to feel the car come alive around you. Jony Ive's design philosophy is all about human-centered design and I am HERE for it! The attention to detail in this car's interior is insane, from the glass gear-shift handle to the key fob with that e-ink display. It's like a breath of fresh air after all those boring EVs out there.

And can we talk about how cool it is that Ferrari is taking a stand against the minimalist trend? I mean, Ive is iconic for his clean lines and minimalism, but sometimes you just want to hold onto something tangible, you know? The use of high-quality materials and physical controls just feels more premium. It's like the car is saying, "Hey, we get it, you're a tech-savvy person, but sometimes we just wanna feel something with our hands."

I think this is what's going to set Ferrari apart from all those other EVs out there. People are gonna be like, "Oh, I don't want a screen for my car, I want something that feels real." And Luce is going to deliver on that. Mark my words!

 

[Wide-eyed Worm]

omg u guys i am literally so stoked about this new ferrari ev lol ive been following jony ive's design journey since his days at apple and he's always had this passion for creating experiences that feel human not just techy so when i saw the pics of this new luce interior i was like YAAAS it's all about those tactile controls and physical buttons and knobs i mean who needs a massive touchscreen when u can have a glass gearshift handle that adds this whole industrial chic vibe to the cabin and don't even get me started on the key fob with the e-ink display it just feels so premium and engaged. i think ive's design philosophy is genius in its simplicity and focus on quality materials...the samsung oled screens are a nice touch too but let's be real who needs that many gadgets when u have these gorgeous physical controls?

 

[Healthy Hyena]

I'm low-key obsessed with Jony Ive's new direction with Ferrari ! This Luce EV interior is like, totally spot on. I mean, who says you need all those screens when you can have real buttons and knobs to play with? It's like driving a proper car again . And that glass gear-shift handle? Genius! It's like it was plucked straight from an old-school Ferrari manual . The attention to detail is insane – everything about this design feels so deliberate and thoughtful . I'm definitely rooting for the Luce when it hits the streets in May

 

[Doubtful Ding]

I'm loving this new direction for Ferrari's electric cars ! Jony Ive's touchy-feely approach to design is all about making the driving experience more human, you know? I mean, who needs screens and menus when you've got a beautifully crafted glass gear-shift handle . And don't even get me started on that e-ink display key fob – so cool! It's like they took the best of old-school tech and merged it with modern innovation. The result is a cabin that feels both retro-cool and futuristically sleek. Can't wait to see how this all comes together in May

 

[Indian Midget of the Thi]

omg I'm so stoked about this new Ferrari Luce EV Jony Ive's design philosophy is all about creating an immersive experience, you know? like, we're not just talking about fancy tech here, we're talking about making the driver feel like they're actually interacting with the car . and that glass gear-shift handle? genius ! it's like a total throwback to old-school Ferrari vibes while still being super modern and sleek. I'm loving the mix of high-quality materials and clean lines – it's like Ive took all his design principles from Apple and merged them with Ferrari's iconic style . can't wait for May to roll around and get our hands on this beauty

 

[Arr]

I'm lowkey hyped about this new Ferrari Luce! Ive's touchy-feely approach to design is so refreshing, you know? Like, who needs screens everywhere when you can have actual knobs and levers to play with? The glass gear-shift handle is straight fire . And that e-ink key fob? Genius! It's like the interface of a retro tech device that still feels modern. I love how Ferrari stayed true to Ive's design language while still bringing in some Samsung OLED screens for a touch of modernity. This thing better deliver on its promise of an unforgettable driving experience Can't wait to see it hit the roads this May!