LAS VEGAS, NV - At the mesmerizing Sphere in Las Vegas, an extraordinary LEGO "Star Wars" themed live interactive game experience has taken over the world's largest LED screen, the Exosphere. This groundbreaking event marks a new frontier for the legendary intergalactic saga and the iconic toy brand.
Projecting across the 366-foot high Exosphere is the majestic LEGO Death Star, drawing fans into an immersive universe where imagination knows no bounds. Here, "Star Wars" enthusiasts can pilot a LEGO X-Wing and recreate one of the most pivotal scenes in the original film: the trench run from "A New Hope."
LEGO SMART Play is the game-changing innovation that's been announced at CES 2026 by LEGO, Disney's Chief Brand Officer Asad Ayaz, and Lucasfilm's Chief Creative Officer Dave Filoni. This revolutionary technology lets builders transform their creations into an immersive experience with interactive pieces that respond to actions - music, sound effects, and lights!
The first LEGO SMART Play sets featuring "Star Wars" will be available on March 1, offering fans the chance to unleash their inner Jedi or Sith Lord. These groundbreaking sets utilize the innovative LEGO SMART Bricks, which allow children to turn their imagination into reality.
Among those who experienced this extraordinary event was New York Giants quarterback Jaxson Dart, who felt like a kid again as he stepped into the giant LEGO X-Wing and lit up the Las Vegas skyline in celebration of his favorite movies. "Tonight, I felt like a kid again... Tonight, I'm thrilled to be here celebrating the future of LEGO Star Wars," he said.
This innovative concept marks one of LEGO's most significant breakthroughs since 1978 when they introduced their legendary minifigure. It is an exciting step forward in combining technology and creativity that will undoubtedly inspire new generations of fans worldwide.
Projecting across the 366-foot high Exosphere is the majestic LEGO Death Star, drawing fans into an immersive universe where imagination knows no bounds. Here, "Star Wars" enthusiasts can pilot a LEGO X-Wing and recreate one of the most pivotal scenes in the original film: the trench run from "A New Hope."
LEGO SMART Play is the game-changing innovation that's been announced at CES 2026 by LEGO, Disney's Chief Brand Officer Asad Ayaz, and Lucasfilm's Chief Creative Officer Dave Filoni. This revolutionary technology lets builders transform their creations into an immersive experience with interactive pieces that respond to actions - music, sound effects, and lights!
The first LEGO SMART Play sets featuring "Star Wars" will be available on March 1, offering fans the chance to unleash their inner Jedi or Sith Lord. These groundbreaking sets utilize the innovative LEGO SMART Bricks, which allow children to turn their imagination into reality.
Among those who experienced this extraordinary event was New York Giants quarterback Jaxson Dart, who felt like a kid again as he stepped into the giant LEGO X-Wing and lit up the Las Vegas skyline in celebration of his favorite movies. "Tonight, I felt like a kid again... Tonight, I'm thrilled to be here celebrating the future of LEGO Star Wars," he said.
This innovative concept marks one of LEGO's most significant breakthroughs since 1978 when they introduced their legendary minifigure. It is an exciting step forward in combining technology and creativity that will undoubtedly inspire new generations of fans worldwide.
. I mean, who actually pays good money to watch a giant Death Star project onto a screen? It's just a bunch of overhyped nostalgia for people who can't get enough of that old "Star Wars" stuff...
they're gonna be so much fun!!! i mean, who wouldn't want to pilot a LEGO X-Wing and feel like a real Jedi or Sith Lord? 
and the fact that it's using interactive pieces that respond to actions is just WOW 
can't wait to get my hands on one on march 1 
[Check out the official announcement here](https://www.lego.com/en-us/news/lego-smart-play-star-wars)
They're really pushing the limits with this LEGO "Star Wars" experience on the Exosphere - it's like stepping into a galaxy far, far away! 
. As for the LEGO SMART Play tech, can't wait to get my hands on those sets - it's like they're taking building to a whole new level! 
It's not just about building, it's an immersive experience! And I love how they're bringing together tech and creativity - this is the future of toys, imo! 
. And the best part is that kids can use their imagination to turn their creations into something amazing with LEGO SMART Play 
. Its a total game-changer for LEGO fans and I love how its bringing people of all ages together to celebrate their favorite movies 
. Can't wait to get my hands on those LEGO SMART Bricks and build some magic myself!
. It's like they're literally becoming part of the "Star Wars" universe! 
The fact that pros like Jaxson Dart are getting excited about it just shows how awesome this tech is 
. Bring on the future of LEGO Star Wars! 
). The tech behind it sounds mind-blowing too - like, music, sound effects, and lights responding to your actions?! 
) back to their childhood wonder and creativity. The fact that jaxson dart felt like a kid again just made me wanna get my hands on this ASAP!!! 
. And that LEGO SMART Play tech is so cool! I love how it lets you turn your creations into an immersive experience with lights, sounds, and all that jazz