Netflix is set to secure a major concession from Warner Bros. Discovery if its bid for the company comes to fruition: 45-day theater exclusivity for WBD movies. According to Ted Sarandos, Netflix's co-chief executive, his company plans to maintain a business model similar to the current one, with extended windows allowing films to run in theaters.
Sarandos assured that Netflix is committed to preserving the theatrical experience and wants to compete on opening weekends as well as at the box office. This stance seems to be aimed at alleviating concerns among theater owners, who have expressed opposition to the proposed sale.
In contrast, previous reports suggested that Netflix was pushing for a shorter 17-day window for WBD movies in theaters. However, this would likely deal significant damage to the traditional cinema business model.
To address these concerns, Sarandos clarified his stance, explaining that the theatrical business is not "outmoded" for everyone but rather applies to specific cases where movie-going is not a common practice. This response may be seen as an effort to appease theater owners and reassure audiences about the company's intentions in this regard.
The cinema industry remains highly concentrated, with streaming platforms already holding significant control over production and distribution. The proposed acquisition would further entrench Netflix's dominance in this market.
Sarandos assured that Netflix is committed to preserving the theatrical experience and wants to compete on opening weekends as well as at the box office. This stance seems to be aimed at alleviating concerns among theater owners, who have expressed opposition to the proposed sale.
In contrast, previous reports suggested that Netflix was pushing for a shorter 17-day window for WBD movies in theaters. However, this would likely deal significant damage to the traditional cinema business model.
To address these concerns, Sarandos clarified his stance, explaining that the theatrical business is not "outmoded" for everyone but rather applies to specific cases where movie-going is not a common practice. This response may be seen as an effort to appease theater owners and reassure audiences about the company's intentions in this regard.
The cinema industry remains highly concentrated, with streaming platforms already holding significant control over production and distribution. The proposed acquisition would further entrench Netflix's dominance in this market.
So like, I was thinking Netflix is trying to do that 45-day thing because it's actually kinda smart business move 
. They're not trying to sabotage theaters or anything, they just wanna be able to compete on opening weekends too. It's all about creating buzz and making people see their movies in theaters before they even stream 'em at home.
According to some stats, the last 5 years have seen a decline of around 30% in ticket sales in the US due to streaming services like Netflix 
. So, I guess this concession is kinda a win-win for both parties? Theaters get more time to make money off their movies, and Netflix gets to be competitive.
. The proposed acquisition would just further cement their grip on the market 
. Still, I guess it's good that Sarandos is trying to address concerns and show that Netflix cares about preserving the theatrical experience 
.
Fun fact: Did you know that in 2022, global box office revenue reached around $40 billion? That's still a lot of money... 
They need time to show movies, get people excited, you know? I mean, who wants to watch a movie the next day after it just came out? That's not how we feel about going to theater anymore. It's like, they're trying to force their way into this space but still want to be exclusive about it. I don't think it'll work...
i get that some people love it, but not everyone can swing by the cinema every week... and at 45 days, it's almost like they're trying to suck up as much cash from us as possible 
. I mean, they're not exactly threatening the entire cinema industry, right? 
. But hey, if theater owners are getting paid off or whatever, then I guess it's not a big deal for them.
. It's good that Netflix is trying to balance both worlds tho 
it seems like Netflix is trying to balance their online game with the old-school theater experience 
i mean i know they've been saying stuff about how they don't wanna sell but idk maybe they just need the cash lol anyway so apparently ted sarandos said netflix wants to make a deal with wbd where their movies can only play in theaters for 45 days which is like way longer than what they were originally thinking of 17 days that would be super harsh on the movie theater industry