Beauty industry insiders have welcomed the return of a certain je ne sais quoi that once defined glamorous looks – a more relaxed and playful approach to makeup. Gone are the days of smooth, glassy complexions and perfectly polished features. Now, it's all about embracing imperfection and having fun with beauty.
The appointment of Chappell Roan as Mac's new global ambassador is seen as a nod to this shift in aesthetic. With her grunge-inspired style and love for bold, bright colors, Roan embodies the experimental, edgy vibe that's now dominating the fashion and beauty worlds. This marks a departure from the "beige buffet" of post-Covid fashion and beauty, where makeup textures were often homogenized into smooth, perfect finishes.
Mac has responded to this trend with its Connect in Color palettes, which offer a range of eyeshadows in different textures – from smooth mattes to chunky glitters. The brand's sooty Feline Eye Kohl is also a popular choice among makeup artists and enthusiasts alike. Meanwhile, cool-girl brand Violette FR has launched Lune Liners that deliver a striking eye effect with minimal effort required.
The "dopamine beauty" movement, coined by social media star Emily Wood, is all about indulging in fun, playful makeup looks. With her Instagram feed featuring 1970s-inspired turquoise eyeshadow and glittery smudges, Wood has built a massive following by embracing imperfection.
US-based makeup artist Danessa Myricks has also made waves with her multi-finish palettes that seem perfectly fine for even the most low-key occasions. Her Lightwork VII Freedom Palette is a standout example of this approach, offering a range of chromatic and glossy eye looks at an affordable price point.
For beauty enthusiasts looking to shake up their routines, these new approaches to makeup are music to the ears. With their focus on fun, experimentation, and imperfection, they're perfect for those who want to ditch the smooth, glassy look in favor of something more playful and effortless.
The appointment of Chappell Roan as Mac's new global ambassador is seen as a nod to this shift in aesthetic. With her grunge-inspired style and love for bold, bright colors, Roan embodies the experimental, edgy vibe that's now dominating the fashion and beauty worlds. This marks a departure from the "beige buffet" of post-Covid fashion and beauty, where makeup textures were often homogenized into smooth, perfect finishes.
Mac has responded to this trend with its Connect in Color palettes, which offer a range of eyeshadows in different textures – from smooth mattes to chunky glitters. The brand's sooty Feline Eye Kohl is also a popular choice among makeup artists and enthusiasts alike. Meanwhile, cool-girl brand Violette FR has launched Lune Liners that deliver a striking eye effect with minimal effort required.
The "dopamine beauty" movement, coined by social media star Emily Wood, is all about indulging in fun, playful makeup looks. With her Instagram feed featuring 1970s-inspired turquoise eyeshadow and glittery smudges, Wood has built a massive following by embracing imperfection.
US-based makeup artist Danessa Myricks has also made waves with her multi-finish palettes that seem perfectly fine for even the most low-key occasions. Her Lightwork VII Freedom Palette is a standout example of this approach, offering a range of chromatic and glossy eye looks at an affordable price point.
For beauty enthusiasts looking to shake up their routines, these new approaches to makeup are music to the ears. With their focus on fun, experimentation, and imperfection, they're perfect for those who want to ditch the smooth, glassy look in favor of something more playful and effortless.
! The whole "imperfection" vibe is super appealing to me, especially with the new makeup trends that are all about experimentation and self-expression. I'm so down for the return of grunge-inspired style, it's like a breath of fresh air from the past decade 
. And I'm loving how brands are now offering a range of textures in their palettes - it's so exciting to have options beyond just smooth mattes! 
Danessa Myricks' multi-finish palettes are definitely on my radar, and I love that she's making beauty more accessible at affordable price points 
. The "dopamine beauty" movement is all about embracing your inner diva and having fun with makeup, which I think is a total win 
!
. Who says you need a flawless face to be beautiful? I've always been drawn to bold, bright colors and edgy styles, so it's awesome to see Chappell Roan representing that on the macro side of things 
what's with all this emphasis on imperfection? like isn't that just code for 'I'm lazy and don't wanna put effort into my makeup' 
i mean don't get me wrong, i love a good bold lip or glittery eye as much as the next person, but can we take it to the next level? 
is this just a phase or are we really embracing a whole new way of beauty for real? 
. Bring on the messy, the bright, and the bold!
and danessa myricks' multi-finish palettes are so underrated! who needs perfection when you can have a messy, gorgeous eye look 
The new palettes from Mac and Violette FR are so cool, I've been checking them out nonstop. And Danessa Myricks' multi-finish palettes are amazing - they're perfect for when you want to look put-together but still relaxed. 
it's all about havin' fun with beauty and embracin' imperfections, you know? I mean, who wants a smooth face when you can rock some bold colors and texture 
and Violette FR's Lune Liners are giving me LIFE 
. And let's be real, Danessa Myricks is a genius with those multi-finish palettes 
. The "dopamine beauty" movement is all about indulgin' in playful looks and I am HERE FOR IT 
Makeup is back to being about self-expression & having a blast with colors! 
That's an 27% increase! 
In terms of social media, Instagram makeup posts featuring multi-finish palettes are up 53% from Q1 2023 to Q1 2024 
Emily Wood's following has gained 15M new followers since the "dopamine beauty" movement started 
. I mean who says you can't be glamorous and edgy at the same time? 
Chappell Roan's style is everything 
and her new role as Mac's global ambassador is a major yay 
Danessa Myricks' multi-finish palettes are genius 
and I'm so here for affordable options that still deliver 
! 
The new palettes from Mac and Violette FR are so cool – I love the chunky glitters and multi-finish textures! 
.