Taco Bell is set to shake up its menu with a nationwide launch of its new $3 Luxe Value Menu, featuring 10 items including five new additions and five returning favorites. The revamped lineup aims to redefine expectations for low-cost fast food, emphasizing affordability paired with variety.
The menu's focus on rich flavors and unique forms promises to keep fans satisfied throughout the year. Taco Bell has positioned the Luxe Value Menu as an elevated take on value dining, catering to customers who want more out of their dollar. The new menu items include a Mini Taco Salad, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Avocado Ranch Chicken Stacker, and limited-time Salted Caramel Churro.
Returning staples like the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 3 Cheese Chicken Flatbread Melt, and Cheesy Double Beef Burrito will also be part of the Luxe Value Menu. The menu's launch follows Taco Bell's recent addition of the Volcano Quesarito, which debuted earlier this month.
To create buzz around its new menu, Taco Bell is offering a limited-time promotion for 30,000 rewards members on January 27. The $1 Tuesday Drops offer will be available as first-come, first-served starting at 5 p.m. ET. Rewards members who sign up by January 16 can access the early access via the Taco Bell app and in-restaurant check-in.
Taco Bell's Chief Marketing Officer, Luis Restrepo, previously stated that the company is always pushing for new ways to engage fans with its menu. The Volcano Sauce, which debuted recently, is a prime example of this effort.
The Luxe Value Menu embodies Taco Bell's shift towards offering experiences that are thoughtful, elevated, and worth savoring. By blending innovation with beloved flavors, the revamped menu promises to redefine value in fast food, one that goes beyond just price.
The menu's focus on rich flavors and unique forms promises to keep fans satisfied throughout the year. Taco Bell has positioned the Luxe Value Menu as an elevated take on value dining, catering to customers who want more out of their dollar. The new menu items include a Mini Taco Salad, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Avocado Ranch Chicken Stacker, and limited-time Salted Caramel Churro.
Returning staples like the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 3 Cheese Chicken Flatbread Melt, and Cheesy Double Beef Burrito will also be part of the Luxe Value Menu. The menu's launch follows Taco Bell's recent addition of the Volcano Quesarito, which debuted earlier this month.
To create buzz around its new menu, Taco Bell is offering a limited-time promotion for 30,000 rewards members on January 27. The $1 Tuesday Drops offer will be available as first-come, first-served starting at 5 p.m. ET. Rewards members who sign up by January 16 can access the early access via the Taco Bell app and in-restaurant check-in.
Taco Bell's Chief Marketing Officer, Luis Restrepo, previously stated that the company is always pushing for new ways to engage fans with its menu. The Volcano Sauce, which debuted recently, is a prime example of this effort.
The Luxe Value Menu embodies Taco Bell's shift towards offering experiences that are thoughtful, elevated, and worth savoring. By blending innovation with beloved flavors, the revamped menu promises to redefine value in fast food, one that goes beyond just price.