Telly, a home theater startup that debuted in 2023 with an unconventional business model, has failed to deliver on its lofty projections. Instead of hitting its initial target of 500,000 shipped sets by the end of summer last year, it claims to have only provided free televisions to approximately 35,000 customers, each equipped with dual screens featuring continuous advertisements.
The company's unorthodox approach initially generated interest, with an astonishing 250,000 pre-orders in June 2023. However, manufacturing issues and logistical problems plagued Telly's shipments, with around 10% of its deliveries arriving damaged through FedEx. These issues are not new; a thread on the company's Reddit page reveals that customers have been dealing with delayed shipments and broken replacements for months.
It remains to be seen how well this unusual business model will hold up in the long term. Despite Telly's relatively low success rate, it appears the startup has maintained some level of interest among its target audience – albeit at a significantly lower-than-anticipated scale.
The company's unorthodox approach initially generated interest, with an astonishing 250,000 pre-orders in June 2023. However, manufacturing issues and logistical problems plagued Telly's shipments, with around 10% of its deliveries arriving damaged through FedEx. These issues are not new; a thread on the company's Reddit page reveals that customers have been dealing with delayed shipments and broken replacements for months.
It remains to be seen how well this unusual business model will hold up in the long term. Despite Telly's relatively low success rate, it appears the startup has maintained some level of interest among its target audience – albeit at a significantly lower-than-anticipated scale.
"When you're going through hell, keep going." ~ Winston Churchill
. Their innovative approach initially drew in customers, but ultimately, it was their lack of execution that led to failure 
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. What's clear is that Telly needs to go back to the drawing board and figure out how to deliver quality products and services to its customers 
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. Now, it's up to Telly to prove itself and make those initial projections a reality 
I mean, who wants a TV just so they can have ads staring at 'em 24/7? And then manufacturing issues and logistics problems happen? That's just a recipe for disaster. It's like they thought the ads would somehow make up for all the other headaches. Newsflash: it didn't. 
But seriously, I think their approach was kinda genius at first - pre-orders galore and all that jazz! However, executing that business plan was a whole different story 
. It seems like the honeymoon phase has worn off for them 
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. I mean, 35k TVs with ads on them? Who's gonna want that? And what really gets me is they're just giving 'em away for free... like we're all just supposed to be happy about getting a broken product and some annoying commercials 
. And don't even get me started on the manufacturing issues - 10% of shipments arrive damaged? What's the point of even trying?
like what just happened with telly tho? i mean i get their idea seems cool and all but free ads on your tv is a bit much lol 
. still, telly's idea might have been interesting if executed right, guess we'll just have to wait and see how it plays out in the future 
guess that's what happens when you don't plan for actual production and shipping issues. those pre-orders must've been just, like, super enthusiastic customers who didn't read the fine print 
also, dual screens with ads on them? sounds like a dream come true... said no one ever 
So like I was looking at the numbers for Telly and they're pretty wild... 250k pre-orders in June 2023, but then only shipped around 35k sets? That's like a 14% conversion rate which is actually kinda low 
. I've also been checking out their Reddit thread and it seems like customers are still pretty stoked about the TVs themselves, even if they don't love the ads 
35k seems like a pretty low number considering they had 250k pre-orders. And damaged shipments? That's not even new info, it's been going on for months 
. I mean, 10% of shipments damaged through FedEx is just crazy! And the fact that they've been dealing with shipping issues for months on Reddit is like, what even? 
I dunno, maybe their model will change and it'll get better. But for now, I'm just gonna be over here waiting for actual reliable tvs to come out 
also wonder if having ads on every screen is a good way to make customers happy 
. 10% of their packages arrived damaged? That's not even good enough for a startup that's already struggling to meet demand 
. I just hope Telly can figure out how to make it work, but at this rate, I'm not holding my breath 
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