I'm low-key excited about this partnership between FIFA and TikTok 
. It's a bold move that could bring more fans into the World Cup. But at the same time, I'm a bit worried about how it'll affect traditional broadcasters like Fox and BBC. They already have a lot of power when it comes to broadcasting rights.
I think this is a great opportunity for FIFA to tap into the creator economy and create some buzz around the tournament
. If they can get influencers to produce engaging content, it could make the event even more accessible to fans. And let's be real, who doesn't love watching football on TikTok 
?
The fact that TikTok's platform was so successful in driving engagement and fan acquisition is definitely a positive sign for this partnership. But we'll have to wait and see how it all plays out. One thing's for sure, the future of sports broadcasting is going to be pretty interesting
.
. It's a bold move that could bring more fans into the World Cup. But at the same time, I'm a bit worried about how it'll affect traditional broadcasters like Fox and BBC. They already have a lot of power when it comes to broadcasting rights.I think this is a great opportunity for FIFA to tap into the creator economy and create some buzz around the tournament
. If they can get influencers to produce engaging content, it could make the event even more accessible to fans. And let's be real, who doesn't love watching football on TikTok ?The fact that TikTok's platform was so successful in driving engagement and fan acquisition is definitely a positive sign for this partnership. But we'll have to wait and see how it all plays out. One thing's for sure, the future of sports broadcasting is going to be pretty interesting
.
It's all about reaching a younger audience and making the World Cup more accessible. But, I gotta wonder, what's the plan for content creation? 
It's a brave move, but if it pays off, it could be huge for FIFA's global reach! 