A new era has dawned on TikTok, as the popular social media platform is now under the control of Oracle and a group of investment firms. In a $14 billion deal, ByteDance – TikTok’s Chinese parent company – has spun off its US operations into a separate joint venture called TikTok US Data Security (USDS). This move marks a significant shift in the platform's governance structure, with American executives now at the helm.
At the heart of this new leadership is Adam Presser, who will serve as the CEO of USDS, while Will Farrell will become the company's chief security officer. Shou Zi Chew, TikTok’s global CEO, will retain his position and hold a seat on the board of directors for USDS.
The deal has raised concerns among users, with some expressing worries about censorship and changes to the platform’s algorithm. Oracle, which owns 15% of the joint venture, has ties to President Donald Trump and has donated millions to pro-Israel organizations. This has led to speculation that the new leadership may push a more conservative agenda on TikTok.
The terms of service for TikTok have also been updated, with some sections raising concerns about data collection and geolocation tracking. The platform now requires users to grant permission for their precise location to be collected, rather than just their approximate location.
Content moderation is another area that has seen significant changes. USDS claims to be safeguarding the US content ecosystem and will have decision-making authority over trust and safety policies. However, some creators are calling on others to block Oracle’s TikTok account and inform users how to disable geotracking.
Lawmakers, including Sen. Ed Markey, are also taking notice of the deal, with Markey calling for Congress to investigate the arrangement and ensure that it truly protects national security while keeping TikTok online.
As the platform navigates its new ownership structure, one thing is clear: the tone of TikTok will change, and the ingredients that make a video go viral may belong to a completely different party. The future of TikTok remains uncertain, but one thing is certain – it will be interesting to see how this new leadership shapes the platform’s direction.
At the heart of this new leadership is Adam Presser, who will serve as the CEO of USDS, while Will Farrell will become the company's chief security officer. Shou Zi Chew, TikTok’s global CEO, will retain his position and hold a seat on the board of directors for USDS.
The deal has raised concerns among users, with some expressing worries about censorship and changes to the platform’s algorithm. Oracle, which owns 15% of the joint venture, has ties to President Donald Trump and has donated millions to pro-Israel organizations. This has led to speculation that the new leadership may push a more conservative agenda on TikTok.
The terms of service for TikTok have also been updated, with some sections raising concerns about data collection and geolocation tracking. The platform now requires users to grant permission for their precise location to be collected, rather than just their approximate location.
Content moderation is another area that has seen significant changes. USDS claims to be safeguarding the US content ecosystem and will have decision-making authority over trust and safety policies. However, some creators are calling on others to block Oracle’s TikTok account and inform users how to disable geotracking.
Lawmakers, including Sen. Ed Markey, are also taking notice of the deal, with Markey calling for Congress to investigate the arrangement and ensure that it truly protects national security while keeping TikTok online.
As the platform navigates its new ownership structure, one thing is clear: the tone of TikTok will change, and the ingredients that make a video go viral may belong to a completely different party. The future of TikTok remains uncertain, but one thing is certain – it will be interesting to see how this new leadership shapes the platform’s direction.