In a move that has sent shockwaves through the entertainment industry, 16-year-old YouTube sensation Salish Matter and her dad Jordan have inked an exclusive deal with Netflix. The duo, known for their thrilling adventures and hilarious escapades on their popular channel, will be bringing their signature blend of excitement and humor to the streaming giant.
As part of the agreement, Salish and Jordan will continue to develop their existing franchises, as well as create new scripted, unscripted, and animated projects starring the talented teenager. The upcoming content is set to debut this spring, with a slew of consumer products and experiential offerings also on the horizon.
Fans of the Matters' YouTube channel have grown accustomed to watching Salish tackle a range of challenges, from being stranded in the wilderness to navigating the world's tiniest car. Celebrity guests such as Mr. Beast, Paris Hilton, and KhloΓ© Kardashian have all made appearances on their show, and it's clear that the duo has built a loyal following.
Salish's impressive resume includes winning the Kids' Choice Award for female creator of the year in 2025 and launching her own skincare brand, Sincerely Yours, in partnership with Sephora. Jordan, meanwhile, is a photographer who has published two New York Times bestselling books and has been sharing his content creation journey with fans on YouTube since he began featuring preteen Salish in his vlogs.
The deal marks a significant milestone for the Matters' creative team, with Netflix's vice president of animation series for kids and family, John Derderian, hailing them as "unparalleled creators" whose "vibrant, high-energy storytelling style will instantly resonate with our audiences."
As Salish herself exclaimed in a statement, "So many shows I love are on Netflix, and I couldn't believe that soon I would have one of those shows... It's a super exciting opportunity, and I'm so ready to start filming!" With this deal, it's clear that the Matters' will be staying true to their creative vision while expanding their reach to new audiences around the world.
As part of the agreement, Salish and Jordan will continue to develop their existing franchises, as well as create new scripted, unscripted, and animated projects starring the talented teenager. The upcoming content is set to debut this spring, with a slew of consumer products and experiential offerings also on the horizon.
Fans of the Matters' YouTube channel have grown accustomed to watching Salish tackle a range of challenges, from being stranded in the wilderness to navigating the world's tiniest car. Celebrity guests such as Mr. Beast, Paris Hilton, and KhloΓ© Kardashian have all made appearances on their show, and it's clear that the duo has built a loyal following.
Salish's impressive resume includes winning the Kids' Choice Award for female creator of the year in 2025 and launching her own skincare brand, Sincerely Yours, in partnership with Sephora. Jordan, meanwhile, is a photographer who has published two New York Times bestselling books and has been sharing his content creation journey with fans on YouTube since he began featuring preteen Salish in his vlogs.
The deal marks a significant milestone for the Matters' creative team, with Netflix's vice president of animation series for kids and family, John Derderian, hailing them as "unparalleled creators" whose "vibrant, high-energy storytelling style will instantly resonate with our audiences."
As Salish herself exclaimed in a statement, "So many shows I love are on Netflix, and I couldn't believe that soon I would have one of those shows... It's a super exciting opportunity, and I'm so ready to start filming!" With this deal, it's clear that the Matters' will be staying true to their creative vision while expanding their reach to new audiences around the world.