The Polo Shirt Empire's Catwalk Conundrum: Can Fashion Stay Relevant in a Changing World? Ralph Lauren, which celebrates its diamond anniversary next year, finds itself at a crossroads.
Once synonymous with effortless American style and quintessential luxury, the brand has struggled to adapt to shifting consumer tastes and a rapidly evolving fashion landscape.
A Legacy Built on Contrasts Ralph Lauren's rise to fame was built on cleverly constructed contrasts: preppy polo players and timeless tuxedos, fishing rods and yacht club culture.