U. S. Loss Sets Mark for Most Watched Soccer Game on U. S. Soil The United States' crushing loss to Belgium at the World Cup has set a new record for most watched soccer game on U. S.
soil, with 30 million viewers tuning in. This surpasses the previous mark set by the U. S. Bosnia Herzegovina match, which drew an audience of around 20 million.
Fox's marketing and scheduling prowess played a significant role in attracting this record breaking crowd.